Social Media Coordinator - Double D Ranch

Full-Time • Fort Worth, TX / Yoakum, TX • Closes May 1

Double D Ranch, the premier clothing and lifestyle brand of the West, is seeking a Social Media Coordinator to join our growing marketing team. This role is instrumental in executing social strategy, elevating our digital presence, and fostering a strong, engaged community around the Double D Ranch brand.

The ideal candidate is creative, self-motivated, and detail-oriented, with a strong understanding of social platforms and storytelling. You thrive in a fast-paced environment, can manage multiple priorities, and bring both structure and fresh ideas to the table.

At Double D Ranch, we work hard, laugh harder, and are proud to celebrate 36 years as a family-owned brand rooted in creativity, authenticity, and the spirit of the West.

What You’ll Do

• Execute social media strategies and campaigns developed by the marketing team

• Build and strengthen the Double D Ranch brand across all social platforms

• Develop, maintain, and manage editorial calendars to ensure consistent, timely content

• Generate original content ideas that align with and expand the brand’s voice and narrative

• Collaborate with internal creative teams to concept, brief, and produce content

• Curate and manage user-generated content that reflects the DDR community

• Partner with influencers and creators who align with brand values and aesthetic

• Support community management, including engagement and customer care best practices

• Assist in developing and executing integrated marketing campaigns across channels

• Maintain and uphold brand standards across all social outputs

• Track performance and provide reporting, using insights to inform future strategy

• Support brand involvement in events and community initiatives

• Collaborate on and support social and digital marketing efforts for select external brand partners, ensuring alignment with overarching strategy and brand standards

• Adapt to evolving priorities and contribute to broader marketing initiatives as needed

What You Bring

• Strong understanding of major social media platforms and current best practices

• A sharp eye for visual storytelling, content curation, and brand consistency

• Excellent written and verbal communication skills

• Experience building and managing content calendars and executing campaigns

• Ability to collaborate effectively with creative teams and provide constructive feedback

• Experience with social listening, analytics, and project management tools

• Proficiency in Adobe Creative Suite and Google Workspace; familiarity with Shopify is a plus

• A forward-thinking mindset with awareness of emerging trends and cultural moments

How You Work

• Creative thinker: You bring fresh ideas and understand how to translate brand voice into engaging content

• Self-starter: You take initiative and execute with minimal oversight

• Highly organized: You manage multiple timelines and priorities with precision

• Collaborative: You communicate clearly and work well across teams

• Adaptable: You thrive in a dynamic, fast-moving environment

Education: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience

Learn more and apply here.