Marketing Manager - Ranchbot

Full-Time • Ft. Worth, TX • Closes February 26

Essential: Ag-tech experience, ranch/farm lifestyle background, or a relevant degree in Agricultural Business, Ag Communications, or a related field.

We are seeking a hands-on Marketing Manager who thrives in a fast-paced, ever-evolving scale-up environment. This role is central to Ranchbot’s U.S. marketing efforts, defining and leading integrated brand strategy and campaigns across traditional (OOH, experiential events, PR), digital (social, SEO, email), and omnichannel tactics—demonstrating resilience through proven startup pivots.

The right fit is a self-starting leader with a well-rounded background: 6+ years in growth-stage marketing (agritech ideal), including 3+ years owning paid and earned media strategy and mix, GTM launches, budgets, and campaigns from ideation through ROI under resource constraints. Brings proven team leadership and an assertive communication style that translates feedback with urgency and clarity, holding the team accountable while fostering momentum and results.

Working closely with the marketing team, PR partners, and external agencies, you will oversee the execution of content strategies and campaigns that engage audiences, support the sales team (BDMs), and amplify Ranchbot's brand. You will analyze data and track key metrics to inform decisions—delivering measurable results through hands-on oversight and performance reporting.

Key Responsibilities: 

• Integrated Campaign Leadership: Define, budget, execute full-funnel campaigns; oversee digital planning/execution for awareness/lead gen; track/report performance (engagement/reach/ROI); balance short-term wins with long-term growth.

• Brand Strategy & Content:  Tailor rancher-centric (and other persona) narratives leveraging lifestyle insight; enforce on-brand consistency across channels; oversee content development (write/edit blogs, newsletters, website, collateral); guide creative across teams/agencies.

• Social Media & PR Leadership: Oversee social strategies, PR/comms from concept to post analysis; analyze data to optimize performance.

• Media Mix Optimization:  Pioneer traditional (OOH, experiential events, PR)/digital /paid-earned channel integration for lead gen/awareness; align with sales/product GTM.

• Revenue Marketing & Budget Oversight: Apply revenue marketing principles to manage budgets, analyze performance, run A/B tests, and pivot under constraints to optimize ROI.

• Team Collaboration & Leadership: Lead by example as a hands-on manager—working alongside the team on key initiatives while providing clear, timely feedback that drives high performance. Mentor and grow team members, set expectations, and motivate through accountability and recognition. Collaborate closely with sales, product, and external partners to break down silos and ensure marketing efforts translate into tangible business results.

Core Experience & Skills

• 6+ years in growth-stage marketing (agritech, SaaS, or B2B tech ideal)

• 3+ years owning paid media negotiations, placements, and audits: digital platforms and traditional channels

• 3+ years owning earned media (PR, social organic, SEO, content)

• GTM launches with sales/product alignment

• Budget management and campaigns from ideation to ROI in lean settings

• Excellent verbal/written storytelling and stakeholder influence

• Proficiency in GA4, marketing automation, and email platforms for performance reporting and insights

• 2+ years leading high-performance teams

Nice to have Qualifications:

• Growth hacking or performance marketing experience

• Digital certs (Google Analytics/Ads, HubSpot Inbound)

• WordPress, Monday.com, Canva

At Ranchbot, we believe in an agile, collaborative approach to building solutions that make a difference in agriculture. This role offers the opportunity to take a hands-on position in a growing Agritech company, expand your skills, and play a meaningful part in shaping how we engage with our customers and partners.

If you’re a creative, driven marketing professional ready to make an impact, we’d love to hear from you.

Learn more and apply here.