Marketing Coordinator - Ranchbot

Full-Time • Ft. Worth, TX • Closes February 28

We are seeking a Marketing Coordinator who thrives in a fast-paced, scale-up environment and is eager to master all facets of marketing through hands-on work. This role spans social media, content, campaign coordination, analytics, and CRM operations — giving you broad exposure to how marketing drives growth in an AgTech startup.

You'll have the opportunity to shape the marketing function, not just execute it. We value innovative thinking, a willingness to challenge the status quo, and the proactive contribution of new ideas. Whether it's testing a new campaign tactic, streamlining a process, or identifying an untapped channel, you'll have the autonomy to experiment and drive impact.

To be successful in this role, you excel at organization, are detail-oriented with strong communication skills, balance the day-to-day rigor with creative problem-solving, and have a genuine curiosity to learn, grow, and make your mark on a scaling company.

Key Responsibilities

Social Media Management & Engagement

• Plan and schedule engaging content across Ranchbot’s social platforms.

• Actively engage with customers, respond to comments/messages, and foster community conversations.

• Manage event-related posts on social media before, during, and after events to maximize visibility and engagement.

Content Development

• Write and edit content for blogs, newsletters, website updates, and marketing collateral.

• Ensure brand voice and messaging remain consistent across all channels.

Campaign Operations & Coordination 

• Coordinate cross-channel campaign timelines (email, web, events, social, paid), including briefs, asset tracking, quality assurance, and post-campaign wrap-ups.

• Own campaign calendars and ensure timely delivery of assets across marketing and sales touchpoints.

• Build and maintain campaign project documentation, including status updates, timelines, and stakeholder communications.

Analytics, Reporting & Performance Tracking

• Track campaign performance using tools such as GA, social analytics platforms, email marketing software, and other tools.

• Provide regular reports and actionable insights to the marketing and sales team on engagement, reach, lead quality, and conversion metrics.

• Support A/B tests and experiments to continuously improve engagement, click-through rates, and lead gen effectiveness.

CRM & Sales Alignment

• Assist with CRM and marketing database management, including contact updates, list segmentation, and campaign tagging.

• Coordinate with Marketing lead and sales team on lead follow-up, feedback loops, and marketing-qualified lead handoffs following established customer journey processes.

• Maintain clean data hygiene practices to ensure accurate reporting and effective lead nurturing.

Public Relations & Communications

• Coordinate with Ranchbot’s PR team to support media opportunities, press releases, and speaking engagements.

• Maintain a rolling communications calendar to align PR, digital, event, and social media activities.

Team Collaboration & Project Management

• Support with daily marketing activities, agency coordination, and project execution.

• Own the marketing calendar and coordinate tasks across internal stakeholders and external vendors to ensure on-time delivery of campaigns and content; Support the internal events function.

• Contribute ideas and feedback to improve Ranchbot’s marketing strategy continuously.

• Use project management tool Monday.com to track tasks, deadlines, and cross-functional dependencies.

Desirable Experience and Skills

Core Requirements

• 3+ years of marketing, communications, or social media experience, preferably in a growth-focused organization.

• Strong writing, editing, and storytelling skills across multiple platforms.

• Experience managing social media channels and direct customer engagement.

• Familiarity with event promotion and live event posting on social platforms.

• Excellent organizational skills with the ability to manage multiple projects simultaneously.

• Strong attention to detail, both written and numerical.

• Comfortable working in a fast-changing, entrepreneurial environment.

Bonus Skills (Nice-to-Have):

• Familiarity with WordPress, Google Analytics, and SEO tools.

• Fundamental understanding of email campaign platforms.

• Experience with basic project management tools (we currently use Monday.com) is a plus.

• Familiarity with CRM platforms and marketing automation tools is a plus.

Highly Valued:

• A passion for agriculture and technology is HIGHLY VALUED.

  
  

At Ranchbot, we believe in an agile, collaborative approach to building solutions that make a difference in agriculture. This role offers the opportunity to take a hands-on position in a growing Agritech company, expand your skills, and play a meaningful part in shaping how we engage with our customers and partners.

If you’re a creative, driven marketing professional ready to make an impact, we’d love to hear from you.

Learn more and apply here.