Marketing Director - GeneTech

Full-Time • Purcell, OK • Closes August 20

GeneTech is currently hiring a Marketing Director to guide and support leadership in the areas of brand strategy, marketing execution and content creation as it relates to business initiatives across all digital, print and on-site marketing outlets.

This is an on-site, full-time position located in Purcell, Oklahoma. The ideal candidate is a highly-organized, highly-effective, professional communicator able to pivot quickly as prioritization shifts, and is task-oriented and independent but is still able to work well on a team to meet objectives.

This role will be responsible for setting, managing and supporting in the implementation and execution of all marketing initiatives.

The ideal candidate will have: 

• Bachelor's Degree in Marketing, Business, Communication or related field 

• a minimum of 3-5 years experience in the equine industry–specifically equine marketing 

• a strong knowledge and understanding of brand management to keep consistency across multiple outlets (digital, social, web, print, trade show, etc.) 

• a strong knowledge and demonstrated experience in social media as it relates to strategy, growth, execution, paid advertising and creative direction 

• a strong attention to detail and eye for directing and/or designing visual content (graphic design, video, social trends, print media, etc.) 

• experience with attending and setting up trade show booth spaces, and navigating the ins/outs of equine trade show type events–veterinary conferences, horse show events, etc. 

• proficiency in Microsoft Office and/or Google Drive workflow programs 

• an interest, willingness and the ability to travel overnight for multiple nights, as needed 

Additional skill sets and beneficial knowledge (not required, but helpful): 

• proficiency in professional skill sets such as: photography (Lightroom/Photoshop), videography and editing (Premier, Final Cut Pro, DaVinci, or comparable), graphic design (Photoshop, Illustrator) 

• a working knowledge and understanding of modern assisted equine reproduction practices (embryo transfer, ICSI, comprehensive semen analysis, sexing semen, etc). Note: a comprehensive knowledge is not required, but a working understanding will prove beneficial 

Things to note: 

• This position will have access to contract resources for executing various photography, videography and graphic design needs. However, the ideal candidate should have the ability to produce and execute some aspects of high-quality, in-house media and editing skills.

  • Example: producing and editing high-quality social media reels from in-house stock video footage/assets 

  • Example: take and edit high quality photos and/or create engaging, high quality design content for social media posting

Learn more and apply here.