Marketing & Brand Director - Tejas Rodeo Company

Full-Time • Bulverde, TX • Closes June 30

Tejas Rodeo Company | Bulverde, Texas Tejas Rodeo Company is seeking an experienced, highly driven Marketing & Brand Director to lead all marketing, advertising, and public relations across our growing family of brands:

• Tejas Rodeo

• Tejas Steakhouse & Saloon

• Tejas Company Store

• Western Sky Wedding & Event Venue

This is a senior, hands-on role for a marketing professional who knows how to build strategy, create content, analyze performance, and drive real revenue growth — particularly in increasing steakhouse traffic and event sales. We are looking for someone who can step in with minimal hand-holding, take full ownership, and push the Tejas brand forward.

Key Responsibilities

Brand Strategy & Marketing Leadership

• Develop and execute comprehensive marketing plans for all Tejas brands

• Build and maintain brand kits, messaging, and visual identity standards

• Manage and update all websites and digital presence

• Oversee ticketing system setup, event descriptions, confirmation emails, and automated customer communication

• Build and manage annual and monthly marketing calendars

Digital Advertising & Analytics

• Manage Google Ads, Meta Ads, Google Business, Google Maps, and social advertising

• Implement and manage Google Analytics, tags, events, pixels, and retargeting

• Track performance metrics, analyze data, and adjust campaigns to improve ROI

• Grow email databases through website and ticketing integrations

Content Creation & Social Media

• Create and schedule content for Facebook, Instagram, TikTok, and other platforms

• Capture photos and video at events, rodeos, concerts, and promotions

• Produce engaging behind-the-scenes and contestant-focused rodeo content

• Manage influencer partnerships and media collaborations

• Plan and execute professional photoshoots

Restaurant & Event Promotion

• Drive increased steakhouse traffic on Thursdays, Fridays, Sundays, and off-season periods

• Work with food & beverage teams on chef specials, happy hours, and seasonal menus

• Create and promote holiday and themed dining events (Valentine’s, Mother’s Day, etc.)

• Conceptualize, plan, promote, and execute new events and experiences (example: Galentine’s, line dancing nights, themed dinners, patio events)

Sales & Corporate Event Support

• Collaborate with sales team on corporate events, conventions, and private parties

• Create promotional materials, rate cards, media kits, and information packets

• Promote VIP experiences such as the Silver Spur Suite

• Support outreach to businesses and organizations

Public Relations & Media

• Coordinate media visits and interviews with ownership

• Manage photographer access and negotiate image usage

• Build relationships with community groups, schools, and local organizations

Operational Execution

• Design flyers, signage, billboards, and printed collateral

• Post and remove on-site promotional materials

• Maintain organized project workflows and content calendars

• Ensure brand consistency and error-free copy across all platforms

Qualifications

• 5+ years professional marketing experience with proven results

• Experience in hospitality, entertainment, or live events strongly preferred

• Expertise in:

• Google Ads, Meta Ads, Google Business

• Google Analytics, tags, pixels, and retargeting

• Email marketing platforms (Constant Contact or similar)

• Social media content creation and scheduling

• Strong photography and video content skills

• Excellent writing and editing with near-zero spelling/grammar errors

• Highly organized, self-motivated, and deadline-driven

• Comfortable working some evenings and weekends for event coverage

• Passion for Western culture and rodeo a major plus

What Success Looks Like

• Increased steakhouse traffic and revenue

• Stronger brand recognition and community presence

• Consistent, high-quality content output

• Growing ticket sales and event bookings

• Organized, proactive marketing execution without micromanagement

Why Join Tejas

Tejas Rodeo Company is a fast-growing Western hospitality and entertainment brand with ambitious plans for expansion. This role offers the opportunity to shape a respected Texas institution and build a marketing program from the ground up

Learn more and apply here.