Digital Content Coordinator - Western Horseman

Fort Worth, TX

Morris Equine Group is seeking an experienced, detail-oriented content creator and digital community manager to join the team. The person in this role will play a critical part in our content creation efforts, working with the editorial and marketing teams to create and manage daily website, email and social content for titles such as Western Horseman, Quarter Horse News, Barrel Horse News, Stallion Register, EquiStat as well as partner brands. The Digital Content Coordinator will oversee digital content, social media, email marketing and other related media solutions to drive traffic to and across the Equine Group digital landscape to improve customer experience, increase engagement across all platforms and support digital revenue objectives.

Key Responsibilities:

Manage Equine Group digital content including:

• Create and execute a strong content plan across media platforms to drive website traffic, increase social media following and engagement and grow the presence of the equine audience

• Publish content on Equine Group sites using WordPress and other CMS software

• Work closely with editorial staffs to increase website traffic, social media following, search engine optimization, monthly goal setting and other forms of engagement

• Strategize & develop a monthly content calendar and execute daily postings across social media channels including both organic and paid content

• Create engaging video content for TikTok and Instagram Reels both from events and from existing content

• Curate and optimize content for weekly/quarterly/monthly e-newsletters

• Oversee digital and social media channel content to ensure alignment with brand standards

• Be an advocate across the digital brands, engaging in positive, proactive brand-appropriate dialogue and answering questions/providing assistance, support and direction where appropriate

Key Skills Required:

• Keen understanding of cultural and social aspects of the Equine Industry

• Understanding and appreciation for the digital landscape, including websites, web design and content best practices, blogs, podcasts, social media, online community destinations, etc.

• Relevant web management and optimization experience

• Self-starter who can work independently with minimal supervision, but also able to effectively work within a team

• Exceptional time-management and prioritization skills including creating, maintaining and deploying multiple projects on set deadlines

Qualifications:

• Bachelor’s Degree and two years of professional experience in Communications with a strong emphasis on Digital Media

• Highly motivated individual with proven experience in writing/developing and managing corporate digital content, social media content, and related marketing solutions

• Web management & optimization experience

• Knowledge of the social media landscape

• Knowledge of latest SEO practices

• Knowledge of HTML and CSS

• Knowledge of WordPress content management system

• Familiarity with various photo and video editing software and platforms such as Adobe CC

• Familiarity with email platforms such as MailChimp       

Please submit resume and cover letter with application. Remote applications will not be considered.

Learn more and apply here.