Website Specialist - Montana Silversmiths Inc.
Full-Time • Columbus, MT
Description
The Website Specialist is responsible for the end-to-end success of the organization’s B2B and D2C websites, overseeing both its technical operation and customer-facing experience. This role ensures the site performs optimally behind the scenes while delivering engaging, revenue-driving content to users.
On the technical side, the specialist manages website functionality, development priorities, integrations, performance optimization, scalability, security, and overall technical health. They lead user acceptance testing (UAT), quality assurance (QA), and oversee technical implementations to support product launches and ongoing improvements across both websites.
On the front end, the specialist owns customer-facing content and digital experiences, including homepage management, landing pages, campaign execution, PLP banners, and blogs. They are accountable for driving sales through effective digital campaigns, optimizing user experience, and aligning website strategy with organizational revenue and growth goals.
Together, this role bridges technical excellence and marketing execution to ensure seamless, high-performing websites that support both business objectives and customer needs.
Responsibilities:
Platform Maintenance and Performance Optimization
Updates, Bug Fixes, and Security Patches: Responsible for identifying, prioritizing, and executing platform updates, resolving bugs, and applying security patches to maintain website stability and integrity across B2B and D2C websites.
Website Speed and Mobile Responsiveness
Monitor the website for broken links and oversee page load times as well as key core web vitals (CWS). Generate and propose ideas aimed at improving CWS scores to optimize site performance and provide a seamless browsing experience for users. Manage the creation and implementation of development tickets to address performance improvements.
Security and Compliance
Commerce Compliance and Data Security: Ensure compliance with domestic and
international standards, including GDPR, CCPA, ADA, and WCAG. Implement best practices to safeguard data and support secure commerce activities.
Integrations
Third-Party Integrations: Oversee the integration of payment gateways, shipping APIs,
and marketing tools—such as Braintree, Zonos, Attentive, AudioEye, Jetrails, and
Folio3—into the website platform.
Website Product Feed: Oversee the setup and ongoing management of the product
feed to ensure accurate and efficient display of products on the (B2B and D2C) website.
Vendor and Development Management
Project Management: Manage the creation of development tickets, prioritize sprints,
conduct user acceptance testing (UAT) on tickets, and provide oversight on production
releases to ensure timely and effective delivery across B2B and D2C websites.
Content & Customer Experience
Website Content: Develop and execute digital campaign strategies. This includes
managing updates to the homepage and refreshing content on landing pages.
Additionally, coordinate with the creative team by briefing them on any content requests
to ensure consistency and alignment with campaign goals across B2B and D2C
websites.
Merchandising
Maintain and update product listing pages (PLP) and category pages to
reflect current and ongoing campaigns. Collaborate closely with the retention marketing team to synchronize merchandising efforts with email and SMS marketing priorities, thereby ensuring a unified customer experience across all channels.
SEO Optimization
Manage and execute the SEO strategy for the website. Focus on implementing on-page SEO improvements to enhance search engine visibility and drive organic traffic.
Product Launches
Implementation of New Products: Manage the technical implementation of product launches for each catalog on a quarterly basis, as scheduled across B2B and D2C websites.
Buckle Builder
Custom Product Platform Oversight: Own and oversee the implementation and
optimization of the Buckle Builder platform for custom products across B2B and D2C
websites.
Analytics & Sales Reporting
Performance Metrics and Reporting: Track and analyze site performance metrics and improvements, including metrics such as traffic, bounce rates, and conversion funnels. Regularly report key performance indicators and insights to stakeholders to support data-driven decision-making.
Other duties as assigned.
Job Requirements
Bachelor’s Degree in a related field or equivalent experience.
3-5 years of business experience in Website/Ecommerce roles
Ability to maximize and leverage internal resources to meet plan objectives
A self-starter with the ability to prioritize in a fast-paced environment and across multiple simultaneous projects
Ability to multitask and meet changing deadlines while still paying attention to details and executing flawlessly
A fast learner, able to take direction and quickly learn new procedures, tools, processes, and products
Results-driven, focused, and analytical. Outstanding follow-up, organization, and time
management skills
Effective written, verbal, and presentation communication skills
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