Vice-President of Marketing - Montana Silversmiths

Full-Time • Columbus, MT • Closes March 6

Vice-President of Marketing:

As the industry-leading manufacturer of premium western buckles and jewelry, we’ve built our reputation on craftsmanship, heritage, and innovation. Now, we’re seeking a dynamic Vice President of Marketing to shape our brand vision, drive growth, and elevate our presence across retail, digital, and western events markets.

If you’re a results-driven marketing executive with a passion for brand storytelling, data-informed strategy, and leading high-performing teams, this is your opportunity to make a lasting mark with a company that defines excellence in the western lifestyle industry.

Join us—and help write the next chapter of our legacy.

Education/Experience:  BA or MBA in marketing, business, advertising, or a related field is required, along with a minimum of 10 years of relevant marketing experience. Equivalent combinations of education and experience will be considered.

Skills: Marketing -> Product / Brand Management, National Internet Marketing, Social Media, Communications>Web Development -> Content Maintenance> Brand Management -> Marketing Computer Programs -> Microsoft Word, Microsoft Powerpoint, Microsoft Outlook, Microsoft Excel, Microsoft Access, Lotus Notes

Position Profile:  The Vice President of Marketing is responsible for developing and overseeing the company's marketing strategy across all channels, including retail advertising, print and digital media, ecommerce, social platforms, B2B, B2C, public relations, and events. The ideal candidate will be a visionary leader who brings a structured, disciplined, and strategic mindset, with proven ability to inspire and influence teams throughout the organization. Exceptional management skills are required to direct, evaluate, and cultivate a dynamic, creative, and results-driven staff that consistently meets organizational objectives. Additionally, the candidate should possess outstanding communication skills across face-to-face, telephone, and digital interactions, demonstrating a track record of success in marketing, revenue growth, and team leadership. This role demands hands-on involvement in the daily execution of marketing initiatives across the organization.

 Key Competencies:

• Strategic thinking with hands-on execution

• Inspirational leadership

• High accountability and ownership mindset

• Market awareness and brand-building expertise

• Strong financial and business acumen

• Digital marketing experience

• Ability to be “hands on” executing the day-to-day activities of critical assets and deliverables to support the needs and goals of the department.

• Proficiency in critical and strategic planning as well as financial analysis.

• Familiarity with, participation in, or exposure to a western lifestyle is considered an asset.

This position is required to report to our offices in our beautiful corporate headquarters on the banks of the Yellowstone River in Columbus, MT.

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy aligned with company growth and brand positioning objectives

• Lead brand architecture, messaging frameworks, brand equity growth

• Develop and oversee an effective Digital Marketing Strategy (SEO, SEM, Paid Media, Social)

• Identify and pursue new marketing opportunities and collaborations while strengthening existing partnerships with retailers, key industry partners, events committees, and lifestyle influencers

• Foster a relationship-driven culture between team members and work cross-functionally with Sales, Production, Design, Operations, and Finance to optimize go-to-market strategies

• Contribute to overall company strategy and product development roadmap

• Oversee trade show strategy and national event presence

• Ensure clear and consistent communication throughout all levels of the organization to foster awareness and alignment

• Monitor market conditions, assess competitor activities, identify potential growth opportunities, and adjust marketing strategies as needed

• Leverage data analysis and research to correlate marketing efforts with revenue growth

Revenue Growth:

• Lead efforts to optimize and grow our e-commerce and B2B business channels

• Drive growth in custom awards and rodeo event programs

Team Development:

• Build, mentor, and effectively lead a high-performing marketing team

• Establish clear KPIs and performance accountability

• Foster a culture of ownership, servant leadership, and a customer-first service model

Channel Management:

• Strengthen wholesale and independent retailer networks through support and collaboration

• Develop strategic partnerships within the western, rodeo, equestrian, and lifestyle industries

• Other duties as assigned.

  
  

This position will be required to work out of our offices in the beautiful corporate headquarters on the banks of the Yellowstone River in Columbus, MT which is a 30-minute commute from the west end of Billings, MT. Remote or Hybrid work options will not be considered.

Learn more and apply here.