Vice President of Communications - National Milk Producers Federation
Full-Time • Arlington, VA
Description
The Vice President for Communications is a senior strategic advisor to the President & CEO and a key member of the leadership team, oversees the strategic direction for all external and internal communications for the National Milk Producers Federation, the National Dairy FARM Program and entities that NMPF manages. This includes shaping the organizational narrative and brand strategy, overseeing publications and informational materials, and partnering directly with the President & CEO on messaging, positioning, and communicating the organization's vision.
Requirements
Set NMPF's strategic communications direction, working with senior leadership to forge a coherent organizational message across multiple channels and stakeholders
Lead and coordinate cross-industry message alignment with dairy cooperatives and allied organizations, building consensus on shared advocacy priorities
Set NMPF's digital and social media strategy, directing the team's content planning and production to ensure it is timely, credible, and on-brand
Define digital performance metrics, oversee tools, and report results to the President & CEO and senior leadership
Set NMPF's marketing and brand strategy to strengthen member value, support recruitment and retention, and build awareness among policymakers, industry, and the public
Ensure a consistent NMPF brand across all NMPF-affiliated entities and collaborations
Oversee editing and production of all NMPF publications
Serve as a spokesperson and media relations contact for NMPF, representing the organization in press inquiries, interviews, conferences, and public appearances
Lead outreach to dairy stakeholders beyond NMPF membership
Partner with NMPF's departments to identify and promote departmental wins and member success stories across NMPF's channels and to external audiences
Lead crisis communications response in partnership with other dairy organizations
Serve as communications counsel to the President & CEO on organizational positioning, reputation management, and public policy messaging
Direct the Communications team's staffing, workflow, and budget priorities to ensure efficient, high-impact execution of NMPF's communications strategy
Other duties as assigned by President & CEO
What you have done:
The successful candidate will have a minimum of 7 years of professional experience in communications, journalism, or a related field
Experience operating at the executive level, managing staff, advising senior leadership and contributing to organizational strategy
Exceptional knowledge of federal policy and the legislative and regulatory landscape in Washington, DC
Experience in dairy or agriculture a plus
Experience on Capitol Hill or at a trade association a plus
Experience in social media required
Bachelor’s degree in communications, journalism, or a related field.
Master’s degree a plus
Experience in content development, writing, editing and proofreading.
Experience in managing multiple priorities independently and in a team environment to achieve communications/marketing goals with varying deadlines and degrees of importance
Ability to build strong relationships and work with internal staff, stakeholders, and contracted vendors
Experience in collaborations with external industry stakeholders as primary organization representative
Skills for success
Ability to interact, engage confidently and communicate clearly and concisely with internal and external stakeholders
Knowledge of agricultural policy and the specific key players within agriculture a plus
Excellent organizational skills, interpersonal management skills and attention to detail
Excellent written and verbal communication skills
Familiarity with agriculture and/or the dairy industry and on-farm production strongly preferred
Some travel for industry-related events required.
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