Social Media Specialist - American Red Cross
Remote • Closes September 1
Job Description
Reporting to the Director of Social Engagement, the Social Engagement Specialist will develop and execute a wide range of compelling social-first content to promote the mission of the Red Cross. The successful candidate for this position will have a background in social media content creation and strategy, a penchant for creativity, an eye for detail, strong project management skills, and a passion for testing out the latest social technologies.
Qualifications
Bachelor’s degree in communications, journalism, marketing or related field.
Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing and/or corporate-related public relations and digital content creation.
Excellent writing and editing skills, and familiarity with AP style.
Strong critical thinking and strategic planning skills to create engaging, audience-centric content.
Candidate must be a strong content creator with a proven track record of producing compelling and engaging content and strategizing around social media platforms, including TikTok, Instagram, Threads, X, Facebook, and LinkedIn. Experience producing social video, as well as experience using social media management platforms like Sprout Social, is a must.
Proficiency in using data to inform content strategy including analyzing content performance, audience behaviors, and channel trends.
Understanding of SEO principles and how to apply them to create and optimize content for search and audience discoverability.
Familiarity with and commitment to the Red Cross mission.
Candidate must have the ability to collaborate and build positive relationships with people at all levels of a large, complex organization, and be an independent problem solver.
Comfortable working with and managing volunteers.
Ability to multi-task and meet deadlines in a fast-paced, deadline-driven environment is essential.
This position sometimes requires irregular or extended hours, especially during disasters or other emergencies.
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