Full-Time • Harper, KS • Closes May 1
Job Description Summary:
Harper Industries, Inc., is seeking a creative and strategic Marketing Specialist to craft compelling content, produce high-quality marketing collateral, and execute strategies that support a diverse product portfolio.
Duties and Responsibilities:
Content Creation
Develop and produce engaging content for websites, social media, email campaigns, blogs and print materials
Collaborate with the product management team to create product descriptions, brochures, case studies, white papers, and other marketing collateral
Ensure consistency with brand guidelines and maintain a unified voice across platforms
Social Media
Create, curate and manage content across all social media platforms to enhance brand presence and engagement
Monitor industry trends, consumer behavior and competitor activities to uncover opportunities
Develop and expand community and/or influencer outreach efforts
Creative Development
Design and produce visually appealing materials such as infographics, videos, presentations, and advertisements
Generate innovative ideas for campaigns to boost engagement and sales
Help maintain brand identity, ensuring all creative work reflects brand voice, style and values
Campaign Execution
Assist in planning, developing, and executing of marketing campaigns across multiple channels (digital, traditional, trade shows, etc.)
Track and analyze campaign performance metrics to measure effectiveness and optimize future campaigns
Coordinate with internal teams and external partners for seamless campaign delivery
Market Research and Analysis
Analyze data to evaluate campaign performance and provide insights for future strategies
Provide insights and recommendations based on research findings to support product positioning and messaging
Develop a deep understanding of our target customers, their needs, and pain points through surveys, interviews and customer visits
Curate and analyze customer surveys to drive strategic decisions and enhance customer-facing initiatives
Collaboration and Communication
Work closely with cross-functional teams and dealer partners to align marketing strategies with business goals
Coordinate with external vendors such as printers, videographers, and media partners for creative project execution
Qualifications/Requirements:
Strong writing, editing, and proofreading skills with a keen eye for detail
Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools
Experience with content management systems (CMS) and email marketing platforms
Understanding of SEO best practices and digital marketing strategies
Excellent organizational and project management skills
Ability to work independently and as part of a team in a fast-paced environment
Strong analytical skills and the ability to interpret data to inform decision-making
Education and Experience:
Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design or a related field
2-4 years of experience in marketing, content creation, or a similar role
Experience in the manufacturing or industrial sector preferred
Benefits:
Comprehensive benefits package including medical, dental, vision, and retirement plans
Paid time off and flexible work schedule options
Schedule/Salary
Full-time with some afterhours/weekend event coordination required
Occasional travel up to 10% for company events, trade shows, and dealer or customer visits as required
Competitive salary commensurate with experience
Physical Requirements
May occasionally require walking, bending, stooping, stretching, and carrying objects (usually less than forty five pounds)
Requires finger dexterity for keyboarding, visual skills for reading and clear and concise verbal skills for communicating and receiving instructions
Learn more and apply here.
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