Marketing and Communication Coordinator - Connors State College

Full-Time

JOB OVERVIEW: The Marketing and Communication Coordinator is responsible for the managing the external and internal marketing and communication activities for Connors State College. This includes writing/editing and creating various communications including regular college publications, digital media platforms and special projects.

DUTIES AND RESPONSIBILITIES:

• Coordinate all publication & media activities both internally and externally.

• Develop and maintain a viable marketing plan focused on the strategic goals of the college as well as current educational trends

• Develop and maintain content for an up-to date relevant college web, social media, and traditional media presence consistent with the strategic goals of the college as well as current educational trends

• Stay informed of all key program, initiatives, successes and other progress at the college in order to keep media and community stakeholder groups informed

• Work with the Creative Services Specialist for advanced graphic needs.

• Work closely with all departments to obtain information, research appropriate content, write and edit collateral pieces, and execute desktop graphic duties to include photos, logos and design elements

• Prioritize and manage projects to ensure on-time delivery of creative output

• Work with outside vendors for cost estimates on projects, and the design and execution of print materials as necessary

• Write and distribute press releases using AP style guidelines

• Publish the Connection, a general interest publication that promotes Connors through articles on campus culture, alumni, faculty, and student achievements

• Strengthen the Connors identity by employing a consistent, coherent style for the logo type, university seal, sprit mark, and tag lines

• Ensure that all tools, software & support systems reflect current industry standards and present proposals when new tools are required

• Photograph events as needed

• Supervise student workers and utilize for photography, writing, social media or publication assignments

The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or logical assignments to the position.

KNOWLEDGE, SKILLS AND ABILITIES:

• Ability to read, analyze and interpret complex documents

• Ability to create and design graphic illustrations to aide in college and community relations activities

• Professional experience writing content for websites and social media platforms

• Demonstrated creativity in social media marketing

• Displays an in-depth knowledge of social media platforms and their respective participants

• Proficiency in Adobe Creative Suite, to include: Adobe InDesign, Photoshop and Illustrator; Microsoft Office software and Social Media platforms.

• Comfortable working in highly flexible environments

• Must be able to manage stress and perform professionally in a fast-paced environment

• Punctuality, reliability and flexibility are required

• Ability to successfully organize, prioritize and complete multiple projects concurrently, with extreme detail

• Must be a confident communicator

• Must possess exceptional organizational skills

• Demonstrated willingness and ability to act ethically and socially responsible

• Ability to respond effectively to the most sensitive inquiries and complaints

• Ability to write speeches and articles using original content

EDUCATION/ EXPERIENCE REQUIRED:

• Bachelor’s degree from an accredited university required

• Master’s degree and experience in higher education environment preferred

• Minimum of (2) years’ experience in marketing, communication, public relations or like field

• Two (2) or more years of higher education experience or community relations experience preferred.

SPECIAL REQUIREMENTS:

• Requires work outside of the normal Monday through Friday business hours including weekends

• Outstanding organization and planning skills

• Creativity and innovation are key competencies critical for performing this job

• Marketing tactics change continuously and the person in this position must adapt to change and look for new innovative solutions with the latest technology

Connors State College is an Affirmative Action/Equal Opportunity/E-Verify Employer.