Director, Marketing - Farmers National Company

Full-Time • Omaha, NE

Farmers National Company is an employee-owned company headquartered in Omaha, NE. We are the Nation's leading landowner services company and have been in business for 97 years.  We pride ourselves in meeting and exceeding goals and objectives of our clients, customers and stakeholders!  We offer a wide range of benefits including Medical, Dental, Vision, PTO, 401k match and much more!

We are currently seeking a highly motivated individual to join our team as a Director, Marketing, in our Omaha Office.  The Director, Marketing will be responsible for planning, leading, directing, developing, and coordinating policies, activities, and staff of the Marketing department. 

Apply today if this sounds like the perfect fit for you!

DUTIES AND RESPONSIBILITIES:

• Develop and execute comprehensive marketing plans that support the company’s strategic objectives and revenue goals

• Manage and direct the marketing team in implementing strategic campaigns across multiple channels, including digital/analog advertising, email, social media, SEO, and events

• Collaborate cross-functionally with sales, product, and customer success teams to coordinate campaigns and ensure alignment across all teams

• Lead and own end-to-end planning, execution, and analysis of product launches and promotions

• Identify opportunities for growth and expansion of the company’s marketing reach through new channels or partnerships

• Manage the budget and forecast ROI for all marketing campaigns and initiatives

• Analyze and report on the ROI and efficacy of all marketing programs using a data-driven approach

• Performs other related duties as assigned by management 

SUPERVISORY RESPONSIBILITIES:

• Manages 1-3 staff members

• Interviews, and hires new marketing staff

• Provides constructive and timely performance evaluations

• Handles discipline of employees in accordance to company policy

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Market research, or related field 

  • Associate’s Degree and 5 years work experience in lieu of Bachelor’s Degree

  • High School Diploma, GED, or equivalent certificate of competency and 8 years work experience in lieu of Bachelor’s Degree

• 5+ years of marketing experience

• 5+ years of marketing leadership experience 

• Advanced in Microsoft Office, Page Maker, or equivalent software

• Outstanding communication, presentation, and leadership skills

• Previous agricultural background preferred, but not required

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Continually required to sit, talk/hear and utilize visual acuity to operate equipment, read a computer monitor and use a keyboard

• Occasionally required to lift/push/carry items less than 25 pounds 

• Occasionally (5%) travel within specified region on prospective client visits and to attend company/industry functions as required

COMPETENCIES: 

• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

• Communication - Speaks and writes clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings; Edits work for spelling and grammar; Varies writing style to meet needs.

• Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.

• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.

• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Learn more and apply here.