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Director of Communications and Events - Wisconsin Agri-Business Association

Full-Time • Hybrid • Bachelor's Degree Required


About the Wisconsin Agri-Business Association

The Wisconsin Agri-Business Association Director of Communications and Events is a full-time salaried position focused on connecting with both internal and external audiences. The position requires exceptional communication skills and attention to detail, as well as being customer-focused and able to handle multiple projects and deadlines.


Responsibilities:

 

Brand Management

  • Format and send all digital communications, including the end-of-month wrap-up, weekly industry alerts, etc.

  • Outline, gather content, design, and distribute the quarterly digital magazine.

  • Develop an annual report focused on the organization’s activities and accomplishments.

  • Design various print and promotional materials as needed, such as membership brochures, trade show materials, and event promotional items.


Event and Program Management

  • Serve as the lead for planning events by gathering contracts and managing the details and materials.

  • Create brochures, registration forms, signage, and other digital and promotional materials.

  • Explore additional opportunities for member programs and events.

  • Assist with the planning of WABA’s annual conference and tradeshow.

  • Ensure event and program information on website is current.

  • Attend events and programs, when possible, to take photos and offer onsite support.

  • Actively communicate with membership to secure sponsors and attendees for events and programs.


Website and Social Media

  • Assist in creating a strategic plan for social media content.

  • Maintain and update the WABA website and social media channels.

  • Monitor traffic to both areas and look for ways to improve interaction.


Media and Member Company Relations

  • Maintain a current media contact list and develop new and existing relationships.

  • Continue creating a working relationship with WABA member-leaders.

  • Keep members up to date on association and industry news by utilizing Constant Contact.


General Administration

  • Provide support to WABA team members if possible.

  • All other duties, as assigned.


Education:

This position requires a bachelor’s degree with a preferred emphasis on agriculture or marketing and communications or equivalent work experience.


Qualifications:

Required

  • Proficient in Adobe Creative Suite, Canva, Microsoft Office and social media management.

  •  A basic understanding of Wordpress.

  • Experience working in Canva.

  • An independent individual who can bring new ideas to the association.

Desired

  • Two or more years of experience in agricultural communications or marketing.


Compensation:

The annual salary for this position will be based on education and experience. The anticipated salary range is $50,000-$65,000. The Wisconsin Agri-Business Association offers a matching contribution retirement plan as well as health and dental insurance coverage.


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