Senior Manager Cattle Biologicals Marketing - Zoetis
Full-Time • Remote
Description
The Senior Manager, Cattle Bios Marketing will develop and execute marketing initiatives for the entire Cattle vaccine portfolio (including leading brands such as BOVISHIELD GOLD and INFORCE). He/she will be accountable for achieving the quarterly and yearly P&L operating plan for US Cattle Bios and develop/lead the Lifecycle Strategy. Ideal location is one of the states listed, but other locations may be considered.
Position Responsibilities
Develop, implement, and measure marketing initiatives which support the immediate and long-term growth of the Zoetis vaccine portfolio and its key brands.
Develop sales and operating budgets, manage and operate within approved financial parameters to enhance profitability.
Participate in the ongoing planning, market development and product forecasting for assets within the portfolio and any new assets forthcoming.
Actively work with multiple internal stakeholders (Technical Services, Sales, Marketing Communications, Market Research, Regulatory, Legal, Finance, Pricing, Learning & Development, Manufacturing) and external vendors to drive strong market growth.
Develop and execute timely marketing activation plans in support of demand creation efforts.
Be highly responsive in managing all communications with customers, Territory Business Managers, Strategic Account Managers, Area Business Managers, Corporate Accounts, Customer Interaction Team, and Senior Management. Lead development and execution of NSMs and POAs.
Rigorously monitor and gather key customer insights, and competitive activities and market insights to incorporate into effective marketing strategies.
Manage and maintain ongoing relationship with Market Research, Advertising agency, and external vendors to ensure that key customer insights are incorporated into effective marketing strategies.
As a leader within Cattle and Equine Marketing, model Zoetis’ Values and Leader Behaviors and communicate the importance of conducting business in a manner consistent with those values and behaviors
Education & Experience
7-10+ years of marketing leadership or related experience with demonstrable success. Animal health and livestock marketing experience is preferred.
Bachelor’s degree with a concentration in Business or relevant major. MBA is preferred.
Excellent understanding of science-based marketing and the marketing process.
Proven ability to develop and deliver best in class integrated marketing plans and programs to address a dynamic market.
Demonstrated experience in leading or influencing a team from a key role in a strategic business initiative
Ability to favorably influence people without direct authority. Strengths in team and relationship building.
Technical Skills & Requirements
Strong written and verbal communication, project management, and computer software skills among standard company programs.
Highly responsive and results-oriented. Strategically agile and energized by a fast-moving environment.
Strong financial analysis skills and proven ability to manage budgets and expenses.
Strong business acumen, analytical thinking, problem-solving skills with attention to detail.
Proven ability in handling and effectively prioritizing multiple projects while maintaining a positive attitude.
Strong computer skills (MS Office and ability to learn Zoetis/ systems).
Physical Position Requirements
Ability to travel internal and external meetings, and customer interactions (>25%).
The preferred location is Texas, but the position can be reasonably located in Oklahoma, Kansas, Arkansas, Nebraska, Tennessee, Georgia, Alabama, Louisiana, South Dakota, North Dakota.
Comments