Digital Marketing Specialist - Home Baking Association

Part-Time

Company Description

The Home Baking Association is a leading organization dedicated to fostering a love for baking and empowering individuals of all ages with the skills to bake from scratch. Focused on education, the association offers comprehensive lesson plans, baking resources, and a wide variety of recipes to inspire and educate new generations of home bakers. Our resources are crafted to demystify baking and cultivate a lifelong passion for this beloved culinary tradition, whether you’re a teacher or a novice baker.

Role Description

This is a contract part-time remote role for a Digital Marketing Specialist, located in the United States. The Digital Marketing Specialist will be responsible for executing social media marketing campaigns, managing digital marketing initiatives, analyzing web analytics, and implementing online marketing strategies. Day-to-day tasks will include content creation for various digital platforms, overseeing social media accounts, measuring the effectiveness of marketing efforts, and optimizing campaigns for engagement and conversion.

Qualifications

• Proficiency in Maintaining, Updating and Developing Resources for Existing Website

• Social Media Marketing and Online Marketing

• Experience with Digital Marketing and Web Analytics

• Experience in Graphic Design

• Strong Communication skills

• Ability to interpret data and make informed decisions

• Excellent organizational and project management skills

• Creativity and ability to engage audiences

• Bachelor’s degree in Marketing, Communications, or related field is preferred

• Experience in the baking, culinary education industry is a plus