Digital Experience Specialist - AgriSompo

Full-Time • Lenexa, KS / Hybrid

As one of the leading writers of Federal Crop Insurance, AgriSompo North America combines industry experience, resources, capital and talent to deliver both traditional and innovative crop insurance and productivity tools to farmers, ranchers, insurers and agribusinesses in the United States. Our organization operates within a culture rooted in ethics, integrity and a belief that accountability, collaboration and agility are crucial to long-term success. 

AgriSompo North America is a part of AgriSompo, Sompo International’s global agriculture platform. This platform is an integrated underwriting, technology and distribution platform delivering innovate insurance and reinsurance solutions to agriculture partners worldwide.  Sompo International, AgriSompo’s parent company, is a global organization driven by its core values, a carrier that holds promise, trust and the commitment to protect.  Through operating subsidiaries, Sompo International writes agriculture, casualty and other specialty, professional lines, property, marine/energy and aviation lines of insurance and catastrophe, property, casualty, professional lines and specialty lines of reinsurance.

As a leading provider of crop insurance and other agricultural risk management tools, we recognize that our success is derived directly from those whose contributions matter most: our people. AgriSompo North America has major offices in Lenexa, Kansas and Des Moines, Iowa as well as regional offices around the country.  A shared commitment to integrity, accountability, collaboration and agility define our culture, and we strive to create exceptional value for our clients and shareholders and maintain AgriSompo North America as a desirable place to work.

Job Description

Position Summary

AgriSompo provides renowned, cutting-edge analytics to address risk and the risk exposures of each of its product lines. Through a deep-rooted commitment to customer service, AgriSompo is positioned to make a long-lasting impact on this nation’s farmers and ranchers for generations to come.

We are seeking an experienced and creative Digital Experience Specialist to lead our social media strategy, drive engagement across various channels and enhance our digital presence. This role is responsible for managing social media channels, creating compelling content and developing campaigns that align with our brand and business objectives. The ideal candidate will be able to communicate complex topics in an engaging and accessible way.

Essential Duties & Responsibilities

Job Responsibilities

This list is meant to be representative, not exhaustive nor imply that these are the only duties to be performed by the incumbent in this job. Some incumbents may not perform all the duties listed or may perform related duties as assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Content Creation and Management

• Develop and execute a strategic social media and online presence plan that align with the company’s brand, marketing goals and industry trends.

• Set our digital strategy by target audience and channels for all online accounts including social, website and blog.

• Manage the day-to-day development and activation of social media content.

• Responsible for the creation of all online visuals including but not limited to imagery, static ads, video, multimedia, written.

• Day-to-day responsibility for content on the company’s website, assuring it is timely, accurate and aligned with our goals.

• Support the execution of local, regional and global digital marketing campaigns – owned and paid – across various channels.

• Monitor and respond to online comments, messages and inquiries in a timely and professional manner to foster community engagement and customer relationships.

• Collaborate with internal and external teams to develop and manage executive online presence to ensure messaging consistency and brand alignment.

Measurement And Reporting

• Guide and support the Marketing and Communications teams by delivering timely and relevant campaign and ad-hoc data reports.

• Convert data insights into actionable content strategies.

• Develop and maintain marketing performance dashboards and reports to track key performance indicators (KPIs).

• Stay up to date on industry trends, social media best practices and competitor activity to continuously optimize strategy.

• Conduct market research and competitor analysis to ensure the company remains competitive in the industry.

• Analyze marketing data to provide insights and recommendations for continuous improvement.

Digital Experience Delivery

• Support the development, implementation and optimization of personalized digital experiences.

• Contribute to an experimentation-led continuous improvement of our digital experience strategy.

• Support the delivery of web development and improvement projects on websites and customer portals.

Position Requirements

Education

• Bachelor’s degree in Marketing, Communications, Public Relations or a related field.

Experience

• Minimum of 5-7 years of experience in a digital role, in marketing or communications, in a profit-oriented business.

• Experience of managing websites and supporting marketing initiatives.

• Proficient working knowledge of Content Management Systems (CMS) or Digital Experience

• Platforms (DXP).

• Experience of owning or developing a variety of social channels (LinkedIn, Instagram, YouTube, etc.) and familiarity with their paid media capabilities.

• Strong writing, copy-editing and design capabilities.

• Experience working on and utilizing a digital tech stack to maximize content, campaign performance and channel effectiveness (i.e. social media management tools, measurement and reporting tools, SEO tools, email marketing, web governance and accessibility tools) .

• Working knowledge of the Google Marketing Platform, especially GA4.

Knowledge, Skills and Abilities

• Strong project management skills, with the ability to handle multiple campaigns and priorities.

• Knowledge of insurance industry regulations and compliance considerations for digital content is a plus.

• Familiarity with AP Style writing guidelines.

• Effective interpersonal, oral and written communication skills.

• The ability to identify, build and maintain relationships with all levels of the company.

• Critical thinking and problem-solving skills.

• Ability to work in a fast-paced and high-performance environment, without sacrificing attention to detail.

Learn more and apply here.