Digital Communications Manager - Wild Montana

Full-Time • Closes May 28

About Wild Montana and Wild Montana Action Fund:

Wild Montana unites and mobilizes communities to keep Montana wild. We work across the state and beyond to secure a future where people and wildlife flourish because public lands and waters are wild and connected, and all communities can enjoy the quality of life these lands and waters provide. Our work safeguards wildlands, secures wildlife habitat and migration corridors, and keeps headwaters and streams running cold, clear, and connected.

Wild Montana Action Fund (WMAF) builds the political power necessary to protect and conserve public lands and wild places across the state by elevating the voices of Montanans who cherish our outdoor way of life.

Summary of Position:

The Digital Communications Manager (DCM) advances Wild Montana’s mission by managing and enhancing its digital presence across web platforms, email marketing, and digital advertising.

The DCM serves as the communications lead for assigned departments and initiatives, working in partnership with staff across the organization to ensure that digital communications are compelling, accessible, brand-aligned, and drive engagement, advocacy, and support.

The DCM is part of a five-person integrated communications team delivering unified and effective messaging across all channels.

Major Duties and Responsibilities:

Website Management and Optimization

• Manage the day-to-day operations, content strategy, and overall performance of Wild Montana’s primary website (wildmontana.org) and all affiliated websites and microsites.

• Lead and maintain the long-term vision for all websites, developing a roadmap that ensures a best-in-class digital experience across Wild Montana's brands.

• Develop dynamic, audience-centered web content that supports conservation campaigns, fundraising initiatives, volunteer engagement, and education programs.

• Maintain SEO best practices, monitor website analytics, and recommend strategies to grow reach, engagement, and conversions.

• Serve as the primary liaison with web developers for technical updates, site improvements, security, and performance.

• Ensure all web properties comply with data privacy laws, digital security standards, and accessibility (ADA) requirements.

• Lead efforts to create new web features such as landing pages, interactive storytelling elements, and campaign hubs.

• Manage the Wild Montana news and blog content calendar, recruiting contributors and editing new posts.

Email Marketing and Supporter Engagement

• Develop and implement targeted email marketing strategies, including action alerts, newsletters, welcome series, and fundraising appeals.

• Write, edit, design, and schedule email communications that are audience-centered, visually aligned, and strategically timed.

• Work with the database manager and program teams to ensure effective audience segmentation, data hygiene, and engagement pathway development.

• Own the digital infrastructure of all campaigns to ensure adequate data reporting and tracking.

• Integrate persona insights into email campaigns to maximize relevance and impact.

• Monitor and analyze key email performance metrics, making refinements based on testing and best practices.

Communications Project Leadership

• Serve as the primary communications lead for assigned departments and initiatives.

• Collaborate with project teams to develop and execute digital communications strategies aligned with campaign and program goals.

• Translate complex conservation and policy topics into accessible, inspiring, and actionable digital content.

• Maintain strong, proactive communication with program teams to ensure alignment and integration of digital strategies.

Digital Advertising and Promotions

• Plan and execute paid digital advertising campaigns across web, email, and targeted platforms.

• Collaborate with internal and external partners on ad creative, messaging, targeting, and testing.

• Track, report on, and evaluate advertising effectiveness to optimize strategy and investment.

Qualifications/Abilities:

• 3–5 years of professional experience in website management, digital communications, or email marketing.

• Excellent writing, editing, and proofreading skills, with the ability to tailor messages for different platforms, audiences, and personas.

• Strong project management skills, with the ability to manage multiple simultaneous initiatives and deadlines.

• Proficiency with:

  • SEO strategy and implementation

  • WordPress CMS management

  • Google Analytics tracking and reporting

  • Marketing Cloud Account Engagement (or comparable marketing automation platform)

  • Salesforce (or comparable CRM system)

• Working knowledge of basic HTML and CSS for content updates and troubleshooting.

• Experience using persona development to refine messaging and engagement strategies.

• Ability to work collaboratively in a cross-functional communications team.

• A commitment to Wild Montana’s conservation mission and to advancing diversity, equity, inclusion, and justice through communications.

Requirements

• Ability and willingness to travel when needed.

• Ability and willingness to work occasional nights and weekends.

• Valid United States driver’s license and be insurable.

Hiring Timeline: Applications will be accepted through May 28, 2025, or until the position is filled.

How to apply: Email a resume and cover letter to Wild Montana’s operations director, Laura Parr, at lparr@wildmontana.org. Call (406) 312-8740 with questions. Please include Digital Communication Manager in the subjectline of your email. Cover letters should describe pertinent professional and personal experiences.