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Brand and Consumer Marketing Manager - National Peanut Board

Atlanta, GA • Full-Time

The Manager, Brand and Consumer Marketing is a proud brand ambassador with brand and marketing skills; contributes to the successful execution of NPB’s annual Program of Work; and plays a leadership role on the marketing and communications team to help deliver high quality programs and initiatives to increase demand and consumption of USA-grown peanuts.

Reporting to the Vice President of Marketing and Communications/CMO, the Manager, Brand and Consumer Marketing works in collaboration with other team members and with outside marketing, public relations and other vendors. The role requires strategy planning as well as attention to detail in executing all assignments.

The Manager, Brand and Consumer Marketing serves a key role not only working with internal team, contractors, and agency partners in developing the plan but also in working the plan to achievement, serving as the leader supporting National Peanut Board’s strategic priorities.

Position Responsibilities/Essential Job Functions:

  • Works as an important member of the marketing team in the development and implementation of consumer programs and initiatives that deliver against the strategic goals of the National Peanut Board to increase demand and consumption of USA-grown peanuts, including brand building and consumer campaigns.

  • Brand responsibilities include working with agencies and NPB team members on identity, brand standards, key messaging and successful execution for a consistent brand presence.

  • Consumer marketing responsibilities include working with agencies and NPB team members to develop and implement marketing plans that drive impact with key consumer audiences to increase perception, demand and consumption of peanut and peanut product purchases.

  • Additional responsibilities include partnership and alignment with brand manufacturers to implement peanut into new products and consumer trends.

  • Creates and executes timely and appropriate follow-up to key contacts made during meetings and at trade shows and events.

  • Develops presentations and other materials that professionally and graphically convey key information as necessary to appropriate audiences.

  • Leads content strategy and development for all consumer facing communications including influencer marketing, paid media, owned media.

  • Manages, guides and motivates junior team members and direct reports.

  • Directs annual planning of brand and consumer marketing communications programs including development of budget and Program of Work.

· Supports the Strategic Planning Leadership Team including staff, contractors and partners, in developing the plan but also in working the plan to achievement.

· Performs other duties to support NPB’s strategic goals as assigned.

Required Qualifications: 

· BS/BA or equivalent, preferably in marketing or communications.

· 7+ years of marketing with brand and consumer experience.

· Experience with consumer-packaged-goods (CPG) brands including product development and launch.

· Experience in food industry.

· Experience with brand identity, positioning, and management

· Experience managing agencies, content writers and graphic designers.

· Experience leading campaign planning and creative concept and development.

· Excellent writing and communication skills.

· A self-starter with the talent, motivation and attention to detail to work with a wide range of projects and initiatives.

· Take initiative and meet deadlines with thoughtful, on-target deliverables.

· Excellent organizational and administrative skills to support other internal and virtual team members in a fast-paced environment.

· Proficient in Microsoft Office suite (Word, Outlook, PowerPoint, Excel and Access) and database software.

· Organized and multi-tasking individual with great attention to detail and follow-through.

· Builds and grows relationships on behalf of NPB.

Organizational Competencies:

To be successful, an individual should demonstrate the following competencies to perform the essential functions of this position:

· Team Player – Demonstrates an ability to work collaboratively with other employees to achieve National Peanut Board goals while supporting the mission, vision and values of the National Peanut Board.

· Learns Continuously – Exhibits openness to learning and a willingness to transfer knowledge to others to achieve quality results. Continually seeks to improve knowledge, skills and abilities to improve personal performance. Demonstrates ability and willingness to adapt to change. Possesses ability to grow the position, accepting additional responsibilities.

· Communicates Well – Uses effective communication and listening skills. Writes and verbally communicates clearly and concisely. Practices respectful two-way open, direct, candid and 360 communication. Is open to feedback from peers and management.

· Acts with Integrity – Consistently displays a high standard of ethical and moral conduct in keeping with National Peanut Board values. Takes actions which support ethical values and beliefs, following through with commitments, treats all employees with equal respect, works to minimize conflict, takes responsibility for own actions, and shares information openly while respecting confidentiality.

· Detail Oriented – Consistently maintains attention to detail and is expeditious in following through on tasks and assignments.

For more information and to apply, please visit

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