Ad Strategist & Coach - The Boutique Hub

Remote

At The Boutique Hub, our mission extends beyond retail—we’re building a team rooted in grit, creativity, and community. While our work spans retailers of all kinds across the U.S. and around the globe, many of our team members grew up on farms, ranches, or in the Western sports industry—and that heritage continues to shape who we are today. We value employees who respect and understand the agriculture and Western way of life, because we’ve seen firsthand how those values of hard work, loyalty, and resilience create the kind of culture we’re proud to build at The Hub. That’s why we’re here on Of The West: we want to surround ourselves with people who share that same foundation and can bring it into the work we do every day.

Position Summary:

The Boutique Hub Black Ad Strategist and Coach will be deeply involved in the retail industry, supporting The Boutique Hub & its members in a high-level coaching program called “Boutique Hub Black.” This role will report directly to our Director of Marketing, who also manages this coaching program.

The position is remote and will connect to the Boutique Hub team via video and daily chat to manage ongoing projects. More importantly, this role is directly client-facing and requires excellent verbal & written communication. 

Key Responsibilities:

• Set up and optimize Meta Business Manager, Ad Accounts, Pixels, and Events Manager for new clients

• Build and manage full-funnel ad campaigns including:

  • Top-of-Funnel Advantage+ Shopping Campaigns

  • Middle-of-Funnel Retargeting (based on engagement, site visits, video views, etc.)

  • Bottom-of-Funnel conversion-focused ads (abandoned cart, custom audiences, email lists)

• Run and optimize low-budget ad strategies effectively, prioritizing ROAS and audience testing

• Provide 1:1 or group training sessions to clients, helping them learn to manage their own ad campaigns

• Create custom strategy plans and implementation guides for each client

• Track and report on campaign performance, providing insights and improvement opportunities

• Stay up-to-date with Meta’s platform updates, best practices, and advertising tools

Education & Experience:

• Excellent written and verbal communication skills

• 2-3 years experience with Meta Business Suite

Benefits:

• Top-level pay salary based on experience

• Flexible remote work environment

• Opportunity to work on exciting projects with a passionate team

• Professional growth and learning opportunities

Learn more and apply here.