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Marketing Specialist - Agriculture Future of America

Kansas City or Remote • Full-Time


We are seeking a dynamic and creative Marketing Specialist to join our team. You will exercise some discretionary and independent judgment crucial to enhancing our online presence, managing digital content, and engaging with our community. As an ideal candidate, you should have a passion for agriculture, strong communication skills, and a knack for digital marketing.


Your Primary Functions

  • Website Updates: Regularly update and maintain our website to ensure current information and user friendly navigation.

  • Email Creation: Design, write, and send engaging email newsletters and campaigns to our subscriber base.

  • Social Engagement: Actively interact with our audience on social media platforms by responding to comments and messages on our behalf.

  • Mobile App Management: Oversee the content and functionality of the AFA mobile app, ensuring it provides value to users.

  • Graphic Design: Create visually appealing graphics for use on the website, social media, and other marketing materials.

  • MagneticAg Support: Provide support for our Magnetic e-newsletter initiatives, including budget, invoicing, and the development of promotional materials.

  • Photo and Video Editing/Sorting: Shoot, edit and organize photos and videos for use in marketing materials and on social media.

  • AFA Store Management: Manage our online store, including product listings, inventory management, and order fulfillment.

  • Media Relations Support: Monitor and report on media coverage and online mentions of AFA to assess the effectiveness of marketing strategies. Write compelling copy for various marketing materials and press releases to enhance our visibility and public relations efforts. Help in the management of media list and distribution of content.


Competencies

  • Excellent written and verbal communication

  • Solid presentation skills with ability to confidently share plans and tactics

  • Time management and planning skills, with the ability to meet multiple project deadlines

  • Demonstrate good attention to detail

  • Self-directed and the ability to take initiative

  • Strong proof reading and editing

  • Ability to work individually as well as part of a team


Required Education and Experience

  • Bachelor’s degree in Marketing, Communications or related field


Preferred Education and Experience

  • Experienced and skillful in graphic design, creating visuals and editing photos/videos

  • Excellent working knowledge of social platforms — Facebook, Instagram, LinkedIn, TikTok

  • Experience with Canva, Adobe Creative Suite and Microsoft Office Suite

  • Involvement in or working knowledge of agriculture and food industry


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