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Marketing & Sales Specialist II - Wilbur-Ellis

Full-Time • Denver, CO


General Purpose and Scope of Position:

As a member of the Strategic Marketing team, the Marketing Specialist will develop and implement creative campaign plans that enable W-E to realize its market objectives . This person will be an instrumental part of our product marketing, social media, media planning, and strategic planning. We are a collaborative , high- performing team that partners to formulate and deliver communication and market demand strategies to the business. Having a focus on demand creation and customer development and a willingness to support the team in all aspects of the marketing function will bring success. We engage internal & external customers with an insight-driven mindset enabling the company to differentiate across brands, services, and products.


Key Skills and Abilities Include:

  • Embrace a change management mindset, adapting to evolving priorities with flexibility .

  • Demonstrate a proactive and s olutions-oriented approach by tackling challenges head-on, embracing ambiguity, and delivering high -quality results with multiple stakeholders.

  • Demonstrate proficiency in social media copywriting and design, creating engaging on-brand content and visuals tailored to diverse platforms to drive audience engagement.

  • Working knowledge and experience of agricultural communications , social media, and current marketing communications.

  • Working knowledge and experience of successful and creative marketing communication techniques and strategies

  • Experience working with product marketing

  • Experience in creating and executing strategic marketing and/or product launch plan

  • Excellent written and verbal communication skills. Ability to communicate effectively and efficiently with customers, peers, and leadership

  • Must enjoy working independently with little direction, with the confidence to reach out to the team when support is needed . Many projects will require independent thinking and working directly with field staff

  • Creative mindset: Must be able to take campaign plans and projects beyond what is asked, discuss follow-up projects with teams, and think outside the box

  • Ability to think strategically or with a strategic vision in mind when developing campaign plans

  • Sales Enablement Support: Generate marketing and sales content to effectively communicate our value proposition.

  • Content Marketing, Public Relations and Advertising: Collaborate with internal stakeholders and customers to develop product testimonials and product marketing collateral.

  • Develop content and advertising calendars, maintain relationships with internal contacts and industry stakeholders.

  • Collaborate with cross-functional teams, including sales, product management, agency vendors, R&D, and others.

  • Responsible for social media content calendar creation for a variety of channels.


Key Personal Attributes Include:

  • Self-motivated and comfortable working independently with some ambiguity.

  • Passion for designing and improving existing pieces with appropriate solutions to complex communication problems.

  • Detail-oriented, and comfortable managing a high volume of varied work with the ability to appropriately prioritize and meet deadlines and a variety of stakeholders.

  • Ability to pivot and reallocate projects as business demands change.

  • Proficient with copywriting and general business writing, able to explain complex processes in simple terms.

  • Proficient with social media copy and content creation for different platforms.

  • Comfort in effectively working within a dynamic team of creative personalities.

  • Outgoing and willing to engage with fellow employees and sales staff to seek out projects to bring to the team for consideration in a remote environment.

  • Proven ability to influence without authority.


Technology Knowledge:

  • Highly proficient with SharePoint and the Microsoft Office Suite.

  • Experience with digital marketing and reporting tools ( I.e. SEO, Google Analytics, PPC Campaigns, etc.)

  • Experience with social media management and project management tools - Sprout Social, Adobe WorkFront .


Specific Responsibilities and Key Deliverables Include:

  • Responsible for designing, creating, and delivering creative briefs, marketing campaigns/go-to-market plans /product launch plans and social media plans to support the growth and expansion of company products and services and launch strategic products.

  • Works with internal teams, customers, publications, and external vendors to implement & execute marketing campaign plans including media agencies from start to finish, on schedule, and on budget.

  • Fully supports internal segment teams for national, regional, and local marketing efforts.

  • Works directly with Product Managers, R&D team, and Regulatory team to ensure proper content and technical language are being always used.

  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.

  • Ability to establish relationships with key internal stakeholders.

  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, google, OOH, e-mail, TV, digital, print, etc.)

  • Develop and analyze market research and sales data that support and direct the development of robust campaign plans.


Strategic Marketing Support:

  • Acts as a continuous source of creative ideas and solutions to help the Wilbur-Ellis grow.

  • Collaborates with Strategic Marketing Team to enhance brand strategies and messages within the branding guidelines.

  • Continuous collaboration with Strategic Marketing Team on overall design and direction for Wilbur-Ellis segments and Agribusiness.

  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.

  • Develop and manage a marketing budget that drives and supports the campaign plan as part of the marketing team.


Other Qualifications

  • Bachelor's degree in Marketing or Agriculture Communications.

  • 5+ years experience in marketing, content development, collateral creation, social media planning and support.


Learn more and apply here.

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