Marketing Graduate Assistant - OSU Career Services

Stillwater, OK • Closes July 31

The Marketing Graduate Assistant for Oklahoma State University Career Services supports the development and execution of strategic marketing initiatives designed to increase student engagement, employer participation, and campus awareness of Career Services programs and resources. This position collaborates closely with Career Services staff to create compelling digital and print content, manage social media channels, support promotional campaigns, and analyze marketing performance metrics.

The ideal candidate is creative, detail-oriented, and data-informed, with strong communication skills and the ability to manage multiple projects in a fast-paced higher education environment. This role provides hands-on experience in higher education marketing, brand management, and strategic communications.

Primary Duties & Responsibilities

1. Content Creation & Digital Marketing – 35%

• Develop engaging content for social media, email campaigns, website updates, and digital signage

• Create graphics, short-form videos, and promotional materials aligned with OSU brand standards

• Assist in writing and editing marketing copy for events, programs, and employer initiatives

• Maintain content calendar and ensure timely publishing across platforms

• Assist with photography to ensure visual consistency across projects while helping showcase our services to the broader university community.

2. Social Media Management & Engagement – 20%

• Manage and monitor Career Services social media accounts

• Track engagement metrics and recommend strategies to increase reach and interaction

• Respond to comments and messages in alignment with department guidelines

• Identify trends and opportunities to enhance student engagement

3. Campaign Support & Event Promotion – 20%

• Support marketing campaigns for career fairs, workshops, employer events, and signature programs

• Coordinate promotional timelines and materials for major initiatives

• Collaborate with campus partners to cross-promote events

• Assist with on-site event marketing coverage (photo/video capture and live posting)

4. Marketing Analytics & Reporting – 15%

• Track and analyze marketing performance metrics (email open rates, social engagement, website traffic)

• Prepare monthly performance reports with insights and recommendations

• Conduct audience research to inform campaign strategies

5. Administrative & Collaborative Support – 10%

• Participate in marketing and Career Services team meetings

• Assist with project coordination and workflow tracking

• Support special marketing projects as assigned

Preferred Qualifications

• Enrollment in a graduate program at Oklahoma State University (Marketing, Communications, Strategic Communication, MBA, or related field preferred).

• Experience with Sprout Social or similar social media management platforms and analytics tools

• Proficiency in Adobe Creative Suite, Canva, or similar design software

• Strong written and verbal communication skills

• Ability to manage multiple deadlines and work independently

Learn more and apply on the Hire OSU Grads website.