Full-Time • Altus, OK
Description
Marketing Director will oversee, coordinate and participate in the strategies and promotion of Cattlemens Bank. The Marketing Director plays a key role in brand management, customer acquisition, and revenue growth, making it a critical position in the overall success of the organization. The Marketing Director will be a direct representative for bank activities, community involvement, all awhile adhering to the core values, vision and mission of Cattlemens Bank.
Duties/Responsibilities
Strategy Development
Develop, execute and implement the bank’s advertising and promotional activities
Plan and implement marketing campaigns across multiple channels including digital, social media and print
Analyze target market information for Oklahoma and Texas and recommend effective marketing approaches
Collaborate with internal departments to align marketing efforts with overall objectives
Identify new marketing strategies that will benefit Cattlemens Bank branches across Oklahoma and Texas
Maintain knowledge on emerging products, services and latest trends
Forecast, implement and oversee the operating budget across all branches
Brand Management
Build relationships with community organizations, community leaders and public outreach programs
Serve as an ambassador and spokesperson in the community through public relations, sponsorships and events
Manage branding for new products and services offered through core banking system
Maintain cattlemensbank.com through wordpress content management system
Collaborate with branch managers to produce high-quality sharable content (images, videos, etc.)
Ensure all marketing materials and communications comply with relevant banking regulations and laws
Event Management
Lead, co-plan and attend various community events in Oklahoma, and at our Fort Worth and Dallas, Texas branches. (2-3 per year)
Work closely with vendors, venues and internal teams
Preforms other related duties as assigned or requested by management
Only minimum duties are listed
Required Skills/Abilities
Excellent verbal and written communication skills
Thorough understanding of marketing strategies and practices
Excellent interpersonal and customer service skills
Excellent organizational skills and attention to detail
Creative and innovative approach to marketing
Proactive approach to problem solving, decision-making and ability to navigate challenges
Proficient with Microsoft Office Suite, Adobe Suite, Canva or related software
Flexibility in working hours based on project deadlines and event schedules
Occasional travel required
Qualifications
Bachelor’s degree in Marketing, Communications, Business or a related field.
Proven ability to develop and execute successful marketing strategies, particularly in a local or community-focused environment.
Strong decision-making and problem-solving abilities, with a results-driven mindset
Ability to manage multiple projects simultaneously and work independently
Previous work experience in marketing or communications, preferably in the banking or financial services industry
Learn more and apply here.
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