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Manager of Communications - North Carolina Pork Council

Raleigh, NC • Full-Time

The NC Pork Council is searching for a storyteller with best-in-class communications skills to share stories of our state’s pork industry and those who have made it a national leader. The ideal candidate will have strong writing skills and experience with graphic design, photography, and video to bring stories to life in an engaging way. A passion for agriculture is a bonus.


The Manager of Communications is a self-starter with a keen eye for detail, a track record of meeting project deadlines, and exceptional interpersonal skills. At the NC Pork Council, you will be part of a collaborative work environment with qualified communicators who have expertise in animal science, business, public policy, youth development, and marketing.


JOB SUMMARY

Communications Strategy and Leadership: Manage communications priorities, develop communications strategies, and implement communications projects.

  • Lead all communications efforts and serve as the voice of the NC Pork Council

  • Engage with communications staff at national organizations such as the National Pork Board and National Pork Producers Council, attend national meetings

  • Work with partners such as NC Farm Families to promote the NC pork industry

  • Manage a network of communications professionals, freelancers, and agency partners to provide communications support as needed

  • Monitor, assess, and respond to coverage of the NC pork industry


Content Creation: Develop a consistent flow of compelling stories about the NC pork industry that reinforce the organization’s key messages and goals.

  • Requirement: Experience with creative tools, such as Adobe Creative Suite

  • Uncover and develop story ideas at events, on farms, and of people

  • Manage paid, owned, and shared media content

  • Develop social media posts and reels

  • Lead and develop graphic design efforts to complement NC Pork content

  • Capture photo and video to enhance stories

  • Work with media to pitch news stories and respond to attacks on the industry

  • Develop printed mailings, press releases, event promotions, and sponsorship campaigns

  • Manage the ncpork.org and WholeHogBarbecue.com websites, including generating timely content, updating event pages, and providing monthly website analytics

  • Manage development of the NC Pork Report magazine editorial calendar and content


Social Media: Engage with, and grow, NC Pork Council followers by developing content for Facebook, Instagram, LinkedIn, X, TikTok and other emerging platforms.

  • Requirement: Familiarity with social media posting and advertising tools

  • Set social media goals and develop social media strategies

  • Develop social media content calendars

  • Create social media content (written, visual, video) across multiple platforms

  • Leverage current and emerging social media trends

  • Implement an annual paid social media plan

  • Monitor social media conversations around issues relevant to the NC pork industry

  • Monitor metrics and prepare monthly social media performance reports


Other: Support the efforts of the NC Pork Council by working cross-functionally with other team members as needed.

  • Assist with major events (NC Pork Conference, Whole Hog Barbecue Championship)

  • Assist with philanthropy, membership engagement, and sponsor relations


This list includes current essential functions. It is not intended to be all-inclusive and is subject to change, as necessary, to meet the needs of our members and the NC Pork Council team.


APPLY

Interested candidates should submit a letter of interest, resume and a portfolio demonstrating the skills required of a successful candidate to Roy Lee Lindsey, CEO, North Carolina Pork Council via email at communicationsmanager@ncpork.org. Applications will be accepted until March 15, 2024, or until the position is filled.



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