Full-Time • Remote • Bachelor's Degree Required • Closes October 6
What's cool about this opportunity: As our Email Marketing Strategist, you’re at the center of our marketing communications, ensuring our customers feel a part of the Kimes Ranch Family with every email encounter. Through you, our customers learn who we are as a company, our culture, and how we stand behind our brand and will feel “in” on our next big moves. In this strategic role, you will cultivate inbound, email, and site content that will surprise and delight our customers. You will participate in our marketing thought leadership, use research and insight to optimize communication strategies, develop campaign plans and calendars, track and analyze outcomes and provide data driven results. In addition to being thoughtful, analytical, results-driven, and organized, you possess excellent communication and people skills which allow you to interact with a variety of people.
In this role you'll:
Engage customers in a personalized and comprehensive manner via email and potentially other media channels.
Create and maintain all elements of email marketing initiatives, including strategies, programs, and editorial calendar.
Manage list segmentation to increase engagement by sending the right message to the right user at the right time.
Expand our B2B email campaigns which will be pushed through separate platforms (including Salesforce and NuOrder).
Develop B2B campaigns to support product training, send out updated MAP pricing, announce NuOrder updates and prebooking windows, promotion of at once product, and seasonal launches.
Create and implement email marketing calendars that are integrated with other marketing initiatives.
Use research, insights and A/B testing to optimize campaigns.
Track, analyze and report regularly on email campaign results.
Participate in email marketing thought leadership.
Support business development needs by participating in new market and client pitches.
Continuously educate yourself regarding trends in and out of the equine and western fashion industry to align our products including sales and promotions, as well as events, activities, and programs to offer comprehensive support and knowledge during customer interactions.
Cooperatively work with fellow team members other departments to drive change.
Embrace other duties as assigned by the Chief Marketing Officer.
At a minimum we'd like you to have:
Degree in marketing, advertising, or other related field.
Demonstrated 3-5 years of email marketing experience.
Demonstrated understanding of the western industry including its discipline niches and how those customers can be segmented.
An analytic mind, proven follow through, and ability to understand the big picture while driving home the details.
Excellent communication and interpersonal skills: proven ability to take initiative and build strong, productive relationships; effectively communicate and collaborate with a diverse range of people.
Ability to find creative solutions to help you achieve your goals, ask for help when needed, and learn from mistakes.
It's preferred if you have:
Experience in managing complex digital marketing projects and campaigns.
Demonstrated success reporting on campaign metrics and readily can spot emerging trends.
Extensive understanding of inbound campaign metrics.
Proven experience in Conversion Rate Optimization (CRO), including A/B testing, user experience analysis, and optimization tools.
Proven experience creating and completing buyer journey-focused email copy campaigns using Klayvio.
Experience in project management using a project management system (e.g. Asana, Monday.com, Basecamp)
Strong understanding of conversion tracking for platforms like Google Ads, Facebook, Amazon, and Pinterest.
Proven ability to consistently and positively contribute in a high-paced, changing work environment with the ability to prioritize multiple functions and tasks and manage work time efficiently.
About Kimes Ranch
Founded in 2009, Kimes Ranch was created to fill a void in the marketplace. With a multi-generational Western history, Matt and Amanda Kimes’ desire was to create a company that produced great fitting, quality, long lasting jeans that walk the line between fashion-forward and Western friendly. The brand’s catchy logo and even more attractive company culture and customer service have brought them a loyal following amongst their Western consumers. The classically inspired line of jeans has been featured in magazines including American Cowboy, Horse & Rider, Cowboys and Indians and Chrome Magazine. Staying true to its western roots, the jeans have been showcased on television shows such as Heartland, an Alberta based television show that has been running for 14 years and the hit Emmy nominated television series, Yellowstone, created and directed by Taylor Sheridan.
Kimes Ranch. Superior Fit. Classic Style. Western Uncomplicated
Kimes Ranch is an Equal Opportunity Employer committed to a diverse workforce, providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. Kimes Ranch will reasonably accommodate qualified individuals as required by law. Kimes Ranch conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Learn more & apply: https://ofthewest.co/job/email-marketing-strategist
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