Full-Time • Wooster, OH
Day in the Life of This Role
Are you a digital marketing enthusiast with a knack for creating impactful, omnichannel campaigns with a focus in email? Do you thrive in a dynamic, fast-paced environment where creative solutions and collaboration are key? We are looking for a results-driven, critical thinker has a passion for email, social media and web, a deep understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.
Sound like a great day to you? Keep reading to learn about the role’s essential functions, and preferred skills and experiences:
Essential Functions:
Analyze market and digital trends to offer consumer and audience insights, identifying opportunities.
Enhance brand awareness within the digital space, driving website traffic and sales.
Develop email marketing strategies for multiple audiences, including but not limited to direct-to-consumer, business-to-business and loyalty program members. This would include strategies like increasing membership of the brand loyalty program and overall consumer engagement.
Collaborate with creative and content teams to establish a consistent, omnichannel approach to executing these strategies.
Plan, schedule and execute email campaigns, update and monitor social media accounts, and create display advertising collateral.
Identify relevant trends, tools and emerging channels in the digital marketing space.
Brainstorm new and creative growth strategies through digital marketing.
Establish and monitor project timelines, budgets and key performance indicators (KPIs).
Support the purchasing of ad space on social and online platforms.
Track campaign performance and make real-time adjustments. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Report the efficacy of campaigns through analytic tools (KPIs, SEO and PPC) and provide optimization insights for subsequent ones.
Knowledge, Skills, Abilities
Proven experience with CRM software, email marketing, SEO and social media
Creative thinker with the ability to manage multiple tasks and independently prioritize projects.
Excellent strategy development, writing skills and experience in content creation
Strong communication, analytical and problem-solving skills
Data-driven thinker with experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools (e.g., Google Analytics)
Ability to create content that connects with audiences on digital platforms, in public relations efforts, and sales resources.
Excellent organizational skills, attention to detail, clear communications and follow-up across teams and with stakeholders
Ability to work effectively under pressure and feedback in a fast-paced, supportive environment.
Strong collaboration skills, with the ability to leverage team strengths, navigate conflict, and manage change.
Education and Experience:
Bachelor’s degree in marketing, communications, journalism, public relations, or related field and
Minimum of three years of experience in digital or content marketing, social media, or related field required
Preferred background or experience in agriculture and/or food industries
Travel:
This position requires minimal work travel, up to 5%. May require overnight travel and/or weekend work.
This in-office (not remote) position is located in Wooster, Ohio.
Learn more and apply here.
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