Digital Marketing Strategist - Certified Angus Beef

Full-Time • Wooster, OH

Day in the Life of This Role

Are you a digital marketing enthusiast with a knack for creating impactful, omnichannel campaigns with a focus in email? Do you thrive in a dynamic, fast-paced environment where creative solutions and collaboration are key?  We are looking for a results-driven, critical thinker has a passion for email, social media and web, a deep understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

Sound like a great day to you? Keep reading to learn about the role’s essential functions, and preferred skills and experiences:

Essential Functions:

• Analyze market and digital trends to offer consumer and audience insights, identifying opportunities.

• Enhance brand awareness within the digital space, driving website traffic and sales.

• Develop email marketing strategies for multiple audiences, including but not limited to direct-to-consumer, business-to-business and loyalty program members. This would include strategies like increasing membership of the brand loyalty program and overall consumer engagement.

• Collaborate with creative and content teams to establish a consistent, omnichannel approach to executing these strategies.

• Plan, schedule and execute email campaigns, update and monitor social media accounts, and create display advertising collateral.

• Identify relevant trends, tools and emerging channels in the digital marketing space.

• Brainstorm new and creative growth strategies through digital marketing.

• Establish and monitor project timelines, budgets and key performance indicators (KPIs).

• Support the purchasing of ad space on social and online platforms.

• Track campaign performance and make real-time adjustments. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

• Report the efficacy of campaigns through analytic tools (KPIs, SEO and PPC) and provide optimization insights for subsequent ones.

Knowledge, Skills, Abilities

• Proven experience with CRM software, email marketing, SEO and social media

• Creative thinker with the ability to manage multiple tasks and independently prioritize projects.

• Excellent strategy development, writing skills and experience in content creation

• Strong communication, analytical and problem-solving skills

• Data-driven thinker with experience in optimizing landing pages and user funnels.

• Solid knowledge of website analytics tools (e.g., Google Analytics)

• Ability to create content that connects with audiences on digital platforms, in public relations efforts, and sales resources.

• Excellent organizational skills, attention to detail, clear communications and follow-up across teams and with stakeholders

• Ability to work effectively under pressure and feedback in a fast-paced, supportive environment.

• Strong collaboration skills, with the ability to leverage team strengths, navigate conflict, and manage change.

Education and Experience:

• Bachelor’s degree in marketing, communications, journalism, public relations, or related field and

• Minimum of three years of experience in digital or content marketing, social media, or related field required

• Preferred background or experience in agriculture and/or food industries

Travel:

This position requires minimal work travel, up to 5%. May require overnight travel and/or weekend work.

This in-office (not remote) position is located in Wooster, Ohio.

Learn more and apply here.