top of page

Digital Marketing Specialist - World Dairy Expo

Full-Time • Madison, WI


Purpose: 

Under the direction of the Communications Manager, the Digital Marketing Specialist assists with the preparation, promotion and execution of World Dairy Expo, the meeting place of the global dairy industry.  This position utilizes analytical skills, graphic design, writing, and social media management tools to provide customer services to exhibitors, attendees, and global media professionals while amplifying the messaging of World Dairy Expo.  


Essential Responsibilities:

  • Graphic and show material design, including ads, management report, show summary, cattle log covers and advertisements.

  • Development and management of all signage, including design, ordering, inventory delivery.

  • Develop and implement comprehensive digital marketing strategy.

  • Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels.

  • Creation and distribution of press releases in AP style.

  • Website administration and management.

  • Script and biography writing.

  • Collaborate on Expo Daily Edition and Office Program content creation and execution.

  • Assist with sponsorship deliverables and materials.

  • Administration of company surveys and compilation of results.

  • Organize and maintain World Dairy Expo's image and video libraries. 

  • Oversee the Media Room at World Dairy Expo.


PLEASE UPLOAD RESUME, COVER LETTER, AND WORK SAMPLES


Occasional Responsibilities - Other duties as assigned


Educational Requirements: Bachelor's Degree in dairy, agriculture, or communications related field and two-years related experience.  Three to five years experience preferred.


Physical Requirements: Ability to lift and carry up to 50 pounds, walk significant distances, climb stairs, and work extended hours to meet business needs.


Position Requirements:  

  • Excellent written and verbal communication skills

  • Proficiency in Microsoft Office and Adobe Creative Suites with strong design skills

  • Self-motivated with strong organizational skills and creative, out-of-the-box thinking

  • Strong work ethic and willingness to complete tasks

  • Understanding of various social media platforms utilized by World Dairy Expo

  • Comprehensive understanding of agriculture and the dairy industry

  • Experience with data management and analysis a plus


Reports To:  Communications Manager


Position Status: Full-time with robust benefits package


Learn more and apply here.

9 views0 comments

Recent Posts

See All

Digital Marketing Manager - Peoples Company

Description The Digital Marketing Manager is responsible for developing, implementing, and overseeing digital marketing strategies that...

Digital Content Creator - Equine Network

Full-Time • Remote • Closes March 1 Join Our Team as a Digital Content Creator at Equine Network, LLC Equine Network, LLC, a leader in...

Marketing Manager - Cultura Connect

Full-Time • Closes March 20 The Opportunity: Bring your marketing expertise to the forefront, leading powerful, targeted strategies that...

Komentar


Submit items or questions to aecl@okstate.edu

  • facebook
  • instagram
  • twitter

©2020 by Oklahoma State University Agricultural Communications

bottom of page