Full-Time • Ft. Worth, TX • Closes March 12
Role
We are looking for a creative all-rounder to bring Ranchbot’s vision of a more productive and sustainable agriculture sector to life. As the Marketing Coordinator, you will report directly to the Director of Marketing and be responsible for managing and growing Ranchbot’s presence in the United States. You will be responsible for executing lead acquisition strategies, building brand awareness, and improving customer engagement. You will be willing to dig in and adapt to changing business requirements in a scale-up environment.
Key Responsibilities
Facilitate day-to-day marketing activities for digital channels, reseller outlets, branding and public relations.
Oversees the implementation of an integrated advertising and communications plan to support key offers, projects, operations, and initiatives.
Works closely with the Director of Marketing on a rolling communications calendar, capturing key opportunities for media and social media engagement.
Improve lead generation channels for use by the sales team through, but not limited to Google Analytics and social media campaigns.
Assist the Director of Marketing in the distribution of sales promotional collateral.
Assist in managing external marketing agencies where appropriate to brief, build, and execute plans.
Assist in the delivery of post-campaign reviews and monthly results tracking for each campaign across multiple channels.
Desirable Experience & Skills
A way with words, fantastic time management skills, and experience writing across various marketing mediums.
Experience in the agricultural industry or a passion for agriculture.
More than one year marketing experience in a growth-focused organization
Excellent communicator with experience conveying ideas to internal and external stakeholders.
Extreme attention to detail both numerically and written.
Demonstrated ability to execute across multiple projects at once.
Experience delivering multi-channel marketing campaigns at an exceptional creative quality.
Confidence to operate in a quickly changing environment.
Positivity, with a can-do attitude.
Experience with Google Analytics and other SEO software tools
Experience with WordPress.
Email Campaign platform experience is highly desired.
We have an agile approach to all aspects of Ranchbot’s product development and operations, and we look to all team members to provide input and ideas to continually improve every aspect of the business. This is an opportunity to take a key role in a truly innovative company that is creating unique solutions and services for agriculture and to develop your skills and be part of our rapidly growing company. Your desire to learn and flexibility to work in a fast-paced environment will contribute to your success. Be part of a team that is creating the next generation of monitoring and control systems for the world’s agricultural industries.
Learn more and apply here.
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