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Communications Specialist - Oklahoma Farm Bureau

Oklahoma City, OK • Full-Time


Primary Purpose: Under the direction of the Vice President of Communications & Public Relations, Assist with the production and updating of the organization’s various communications efforts across platforms and mediums while providing technical and creative support in the department to promote the organization’s activities and the image of Oklahoma agriculture. This position will be approximately 40% written/verbal communication, 30% online platforms management and 30% layout and design support.


Essential Duties and Responsibilities

  • Effectively write clearly and informatively using Associated Press style standards to produce press releases, feature stories, website articles, social media messaging and more

  • Proofread and edit written and designed products to ensure all communications are accurate and free of spelling, grammatical and factual errors

  • Update and maintain organizational websites with a combination of self-produced and team produced content utilizing industry standards for a top user experience

  • Research, design and implement new and emerging website features and technologies to maximize utility and usability of organizational websites

  • Update and maintain organizational social media platforms by keeping content current and participating on behalf of the organization on social media platforms

  • Track performance metrics of website and social media use

  • Design and lay out marketing and communications products for print and digital delivery, including email communications, brochures, handouts, pamphlets, handbooks, guides and more

  • Provide graphic design support for the creation of graphics, logos and graphic treatments

  • Create electronic communications messaging and distribute to internal and external audiences using OKFB’s email and other electronic communications platforms

  • Shoot and edit photos to appear in publications, on websites, on social media and in other mediums

  • Assist county Farm Bureaus with print collateral, stationery and other projects

  • Conduct basic research and share findings on a variety of topics, including agriculture production information, industry best practices and other topics, as directed.

  • Attend organizational programs and events as needed and produce content from event activities

  • Collaborate to develop marketing and communications pieces pertaining to issues and topics current and important to the organization and agriculture industry

  • Work collaboratively and creatively with department staff to conceptualize, develop and produce communications products to accomplish departmental and organizational goals

  • Meet with internal team and, with a positive attitude, adjust work product to fit goals and objectives.

  • Ensure adherence to brand standards and guidelines

  • Travel, as needed, to cover stories, events and programs


Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and/or Experience

Bachelor’s degree or other four-year degree from accredited university in Agricultural Communications, Journalism, Communications, Design, Marketing or Related Field. Two or more years of work or equivalent experience working with publications, communications, public relations or graphic design is preferred. Candidates may be requested to provide a portfolio of work samples.

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