Audience Engagement Manager - Farm Journal
Full-Time • Remote
Description
Farm Journal maps the present and future of farming, food, technology and sustainability through the lens of 23 brands committed to every major agriculture and food production segment. It is a data and information company that generates 20 million monthly interactions across digital, video, radio and print sources, and has subscribers to nine print magazines, a streaming service, email newsletters and a paid print-and-digital intelligence service.
Farmers, ranchers, growers, packers, shippers and the industries that support them rely on Farm Journal’s brands to profitably grow their businesses. Its exclusive research and data insights are so powerful that it earned Farm Journal recognition as one of the most innovative companies in the country, according to Fast Company business magazine.
The trust of and relationship with our audience fuel our business’s success. Our ability to capture and nurture subscribers is central to making that happen. Farm Journal is looking for an Audience Engagement Manager to drive channel engagement campaigns, paid subscription growth and member acquisitions using segmentation, personalization and triggered communications across key audiences.
The ideal candidate will develop cross-channel campaigns and create audience growth strategies supported by Farm Journal’s Owned and Operated channels and will support paid subscription growth, retention, and churn reduction for Pro Farmer, managed through Recurly. The ideal candidate will have at least three years of engagement marketing experience leading efforts within a marketing automation platform like HubSpot, and managing a paid subscription program like Recurly. A strong understanding of audience metrics, subscription/retention and engagement tactics across multiple systems is essential.
You will need to prioritize effectively in a fast-moving and ever-changing environment, communicating clearly and persuasively. You will quickly develop data-driven plans and execute across many channels simultaneously. This is a visible position that will interact at all levels of the company. We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, connecting with customers and delivering results, all while being up to date on engagement tactics, reporting, including GA4, and the ability to regularly and comfortably present data to management.
Essential Duties and Responsibilities
These duties include, but are not limited to, the following. Other duties may be assigned.
Manage our HubSpot instance as the major tool for engagement and lifecycle management
Benchmark trends and audience preferences to develop tactics that increase engagement
Design and implement a touchpoint strategy to align with business goals
Set specific objectives and report on KPIs, including subscription health metrics such as churn rate, renewal rate, and conversion rate
Generate and share engaging content via onsite tools that lead to user actions like registration and newsletter sign-up for first-party data collection
Collaborate with other teams, like marketing, broadcast, editorial and sales to ensure brand consistency
Suggest and implement new features to increase engagement
Stay up to date with current technologies and trends in B2B marketing and audience development
Manage our paid subscription base in Recurly, overseeing subscriber lifecycle, billing workflows, and renewal operations
Design and execute campaigns to grow paid subscribers, strengthen retention, and reduce churn
Monitor engagement levels of known users, including new known users
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