Assistant Brand Manager Corporate Communications - Tyson Foods
Full-Time • Springdale, AR
Description
This role is an entry-level to early-career brand management position with significant cross-functional exposure and P&L accountability. The individual will support business planning, marketing execution, innovation initiatives, forecasting, and performance analysis for assigned brand categories.
Key Responsibilities
Brand & Business Management
Support development of annual business objectives and marketing plans.
Help deliver volume, profit, market share, and financial targets.
Monitor brand performance and recommend corrective actions when needed.
Analyze market and business data to generate actionable insights.
Innovation & Product Development
Participate in product and packaging innovation projects.
Assist with:
Concept development
Feasibility validation
Business case creation
Project execution
Customer sell-in activities
Post-launch performance tracking
Partner with Brand Managers, R&D, Operations, and Sales teams throughout the innovation process.
Cross-Functional Leadership
Lead and coordinate initiatives across:
Marketing
Sales
Operations
R&D
Demand Planning
Supply Planning
Influence without direct authority.
Forecasting & Planning
Manage monthly volume forecasts.
Collaborate with demand and supply planning teams to improve forecast accuracy.
Support Joint Business Plan (JBP) objectives through proactive planning.
Customer & Sales Partnership
Work closely with customer-facing teams.
Incorporate customer strategies into brand plans.
Identify growth opportunities and support execution.
Minimum Qualifications
Education
Bachelor's degree in Business, Marketing, or related field.
Experience
1+ year of marketing, brand management, category management, CPG, sales planning, or related experience preferred.
Technical Skills
Nielsen and/or IRI experience preferred.
Strong analytics and data interpretation capabilities.
Soft Skills
Strong presentation and communication skills.
Ability to collaborate across multiple functions.
Effective project management and prioritization.
Comfortable operating in a fast-paced environment.
Travel
Approximately 30%. All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.
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