Hutchinson, KS • Full-Time • Bachelor's Degree Required
Responsible for developing sales plans and executing sales strategies for sponsorship and fair events. This position includes oversight of sponsorships and marketing. Leads and motivates the sales teams -Marketing Manager and Sponsorship/Special Events Coordinator to achieve maximum total revenues, Fair attendance, and partnerships.
Duties/Responsibilities:
Develop in coordination with the General Manager the long-term strategic marketing plan for the Kansas State Fair.
Establish sales goals and strategies as it relates to marketing, sponsorship, special events.
Monitor sales metrics throughout the year to determine if sales strategies need to be adjusted to achieve quarterly and annual goals.
Communicate in conjunction Marketing Manager, or events throughout the year.
Prepare and forecast annual sales for areas of responsibility i.e., Corporate Group Revenues, Sponsorship.
Provides lead role responsible to procure significant cash sponsorships and negotiate mutually beneficial in-kind partnerships.
Oversees and leads sponsorship/special events coordinator in coordination with the Commercial Exhibits Coordinator on placement of sponsor display space for functional and coordinated best management of Fairgrounds space.
Work with each team member to evaluate partnerships maximizing return and minimize risk. Return on Investment.
Develop and build customer relationships local and statewide.
Responsible for timely collection and accurate financial reporting of sponsorship revenues collected and recorded.
Work closely with the Competitive Exhibits & Grand Drive Director regarding sponsorships secured.
As needed, oversees securing of all sponsorships process and final execution of agreements and proof of performance at the conclusion of the Kansas State Fair or event.
Secure in coordination with the General Manager and Marketing Manager all future marketing and public relations agreements.
Secure and coordinate catering commissions from planned and future caterers.
Minimum Qualifications:
Bachelor of Science degree is preferred in a business-related field. Any additional training certification/techniques is also a benefit.
5-10 years’ experience in sales related position. Exhibition trade show, financial management and supervising experience are required.
Skills & Abilities:
Individual must be highly motivated, outgoing, and customer-service driven.
Strong verbal and written persuasive skills required.
Public speaking and strong negotiation skills.
Flexibility as this position is frequently a non-standard work week.