Social Media Specialist – Filament

Madison, Wis • Full-Time • Bachelor's Degree Required

SINGULAR PURPOSE: Develop social media content and manage communities for crop and/or dairy clients; on platforms including but not limited to Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube. HOW WE GET IT DONE: Content Creator

  • Plan, build and manage clients’ social media presence

  • Create shareable, scroll-stopping content that aligns with clients’ business goals, creating moments of brand love

  • Ensure brand voice and consistency are carried out across all channels

  • Consistently find new ways to pique readers’ curiosity and create engagement through education and entertainment

  • Listen and engage in relevant social discussion about clients, competitors and/or industry

  • Oversee clients’ social media design, from cover photos to post graphics, collaborating with the visual design team

  • Suggest new ways to attract prospective customers, like promotions, sweepstakes and live broadcasts

  • Work with clients and client teams for a consistent user experience

  • Strategize new ideas, new platforms and new ways of driving prospects from awareness to loyalty

Community Manager

  • Day-to-day management of client social media

  • Develop an effective posting schedule, considering audience activity, web traffic and customer engagement metrics

  • Schedule and post content for consistent customer interaction

  • Communicate with followers as a representative of the client, building brand reputation and relationships

  • Respond to comments, messages, questions and reviews in a timely manner

  • Curate crowd-sourced assets and manage published content

  • Collaborate with client teams to create FAQ documents for consistent and efficient fan responses

  • Conduct regular social listening, reporting on feedback from fans and the category

  • Follow a crisis management plan to respond to negative feedback, if needed

Click here for more information or how to apply!

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