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Social Media Coordinator – Cavender's


Tyler, TX • Full-Time • Bachelor's Degree Required

The Social Media Content Coordinator serves as the voice of the Cavender’s brand to consumers, influencers, stylists and advocates in social media, acting as a key resource in driving our social and digital strategy. The role is an intermediate level position with responsibility over growth and customer acquisition in Social Media. This person is highly engaged with the western fashion industry and western lifestyle events, such as Houston Rodeo, NFR, country music, professional athletes, etc…


This role reports to the Digital Marketing Manager in the Marketing Department. Strong partnerships will be required with the Merchandising and Ecommerce teams. This position will unlock new and innovative ways to bring our business to life within all social platforms, by planning content, engaging with our communities, and working closely with key brand functions.


This position expertly guides content, strategy, engagement and amplification strategies as a producer and storyteller of the brand. The position must process a driven, detailed, creative and passionate personality, focused on productivity and quality. This role must be determined to deliver results through continuous improvement of Cavender all-around experience. The Social Media Content Coordinator is highly visible to internal and external business partners and must operate in a professional manner, representing the Cavender’s brand at all times.


Duties and Responsibilities

  • Support the “Cavender’s Culture” and drive our Mission, Vision, and Values

  • Serve as a strong partner and key support resource to the company

  • Develop a cohesive social media strategy, inclusive of brand-driving and sales-driving initiatives on appropriate social platforms

  • Oversee day-to-day social media activities which include developing, curating and distributing diverse content on all social platforms, driving customer engagement, and building a social community around the Cavender’s brand through thoughtful, relevant commentary

  • Support long-term customer acquisition, brand enhancement and monitoring of company’s online reputation.

  • Onsite social media presence and support at special events; rodeos, grand openings, etc

  • Content copywriter and creative support for various marketing needs: emails, blog, website, magazines, etc

  • Lead growth of influencer marketing to extend reach and strengthen brand positioning

  • Curates and leverages vendor social media partnerships

  • Leverage western and fashion knowledge to provide creative support and guidance on fashion photo shoots

  • Collaborate with the in-house marketing and design teams to create effective marketing campaigns

  • Research and identify emerging social media trends, features and innovative usage

  • Experiment with new and alternative ways to leverage social media activities to encourage customer engagement and gain insights into customer behavior and buying patterns

  • Creates and executes special projects as assigned or needed

  • Ensure all materials are on time, error-free, and optimized to deliver on key performance indicators

Qualifications and Requirements

  • A Bachelor’s degree from an accredited institution with a preferred focus in Marketing, Communications, Business or relevant field, or equivalent experience

  • Minimum 2 years of experience in social media marketing, with verifiable success growing brands using differing strategies on multiple social media platforms

  • Experience in the western lifestyle and strong knowledge of western fashion is critical

  • Excellent oral, written and presentation skills

  • Flexible during times of change

  • Ability to effectively prioritize and execute tasks in a fast-paced environment

  • Must be hands-on and capable of working independently

  • Ability to interpret documents

  • Ability to comprehend complex issues and produce solutions

  • Based in Tyler, TX at our home office; Tyler area residence

  • Ability to travel to meet the needs of the company, up to 75%

Preferred Skills

  • Passionate about social media content and extremely active in that community

  • Experience with models and fashion photo shoots is a plus

  • Additional digital marketing experience is a plus

  • Strong organizational skills and attention to detail

  • Knowledge of traditional and digital marketing tools

  • Action oriented with ability to prioritize and drive results

  • Ability to work individually on a project or within a team environment

  • Ability to handle high pressure/stressful situations in a professional manner

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