Social Media Community Manager – National Cattlemen's Beef Association

Centennial, CO • Full-Time • Bachelor's Degree Required

Job Description

The Social Media Community Manager is responsible for day-to-day organic posting, monitoring and community management on the Beef. It’s What’s For Dinner. social media properties. This position, which is part of the Issues Management and Public Relations team and reports to the Director of social media, works closely across teams to plan, develop and implement effective social media content and tactics. While this position is with the National Cattlemen’s Beef Association, this position only manages the social media platforms for the consumer-facing Beef. It’s What’s For Dinner. brand (not for social media platforms for the National Cattlemen’s Beef Association). ESSENTIAL FUNCTIONS An employee in this position may be called upon to do any or all the following essential functions. These examples do not include all the functions which the employee may be expected to perform.

  • Lead the daily community management and monitoring of the iconic Beef. It’s What’s For Dinner. social media properties.

  • Assist with development and creation of images and videos for social media posts.

  • Drafts, publishes, and maintains organic content via content calendars for all relevant Beef. It’s What’s for Dinner. brand social media and online accounts, ensuring that all content follows proper review process, including subject-matter expert reviews and any reviews required as Checkoff contractors.

  • Review user generated comments and posts in a quick and timely manner and respond to comments, when appropriate, to foster a positive community, and add value to the social media user experience, while enforcing Social Media Guidelines as defined by the brand.

  • Escalates user generated content, where appropriate, to internal and client stakeholders.

  • Work closely across teams to develop and distribute high-quality, compelling content that is aimed at positioning beef as the top protein and fostering community engagement.

  • Play a critical role in NCBA’s Digital Command Center, to monitor the social media environment and determine how to engage.

  • Identifies online conversations the beef brand should engage and interact with including social media channels and blogs.

  • Utilizes social listening tools like Sprinklr and Meltwater to generate insights on trending topics and alerts team members as needed to recommended actions that need to be taken.

  • Works collaboratively with digital marketing team members to track performance of social channels, content shared on social media and campaign performance.

  • Collaborates with the Director of social media by assisting in the development and implementation of paid social media strategy for the iconic Beef. It’s What’s For Dinner. brand.

  • Assists in development of content for presentations/webinars to educate State Beef Councils on online/social media tools, tips, and trends.

  • Responds in a timely manner to information requests received from NCBA staff, state partners and industry stakeholder organizations.

  • Minimal travel.

  • Other job duties as assigned.


  • EDUCATION - Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.


  • 2+ years of experience in social media

  • Community management experience

  • Experience creating social content, including imagery and videos preferred

  • Proficiency in paid social and social listening/moderation tools for organic like Sprinklr and PR focused tools preferred



  • SKILLS – A love for social media and beef, a comfort with learning and communicating about how beef is raised and a respect for the farmers and ranchers who raise beef. Ideal candidate will also have:

  • Food industry knowledge or experience

  • A can-do attitude with a willingness to test and learn a variety of approaches to find what sticks

  • Strong written and verbal communication skills, and attention to detail

  • Excellent multi-tasking skills to be able to handle a variety of topics and social media platforms

  • Strong management and leadership skills

  • An ability to identify target audience preferences and develop content that meets both target audience, as well as stakeholder needs and expectations.

  • A positive, collaborative attitude

  • High level of professionalism, trustworthiness, dependability, and motivation and ability to adapt to change

  • Ability to work independently but also in a collaborative team environment

Click here to learn more or how to apply!

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