Full-Time Responsibilities
Oversee day-to-day management of campaigns and ensure brand consistency
Collaborate with others in the Social Media Department on best practices
Collaborate and work closely with your Account Manager to create content and make sure the client approvals all content efficiently
Communicate with your Graphic Designer to have graphics created
Facilitate brand and company awareness through various social media channels
Work with team to create and implement social media strategies monthly
Ensure brand consistency in copy through tone, voice and terminology
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
Ensure progress on all platforms by using analytical tools such as Google Analytics and Cloud Campaign analytics
Create and implement the monthly editorial calendar which includes monthly sales objectives, holidays, giveaways, tips, etc.
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and ‘About’ information)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements
Proven work experience as a Social media manager/ coordinator
Hands on experience in content management
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Knowledge of online marketing channels
Excellent communication skills
Analytical and multitasking skills