Oklahoma City, OK • Full-Time • Bachelor’s Degree Required
Job Functions: The Senior Director is responsible to promote and to protect the public image of the university, developing public passion for the university and strategically positioning the campus to advance the mission of the university. The individual will be an expert who utilizes immersive marketing methods to inspire action. Responsibilities include but are not limited to developing and leading innovative and cost-effective strategies and communication plans that reach and influence, create desire within specific market segments and drive revenue through relevant program enrollment, retention, and completion. The individual must promote the work of the university with policymakers, advocacy organizations, business, and philanthropic organizations.
Essential Job Functions:
As a member of the executive team, strategically leads and utilizes available resources to achieve agreed to and established goals and objectives that amplify the brand.
Collaboratively develop, implement, evaluate effectiveness and define comprehensive data sets to drive marketing strategy that is designed to help the university advance and achieve key institutional goals to build relationships, enhance institutional reputation, and to strengthen the university competitive position.
Provides leadership, development, and management for the Marketing and Communications staff and vendors to manage web and social media, creative and image production, print and mail services.
Serves as the official college spokesperson at the direction of the president and executive team members. Lead crisis communication, serving as point of media or citizen contact in emergency or crisis situations. Collaborate with Safety and Security to coordinate and maintaining up-to-date adverse weather or crisis procedures and messaging.
Responsible for editorial direction, design, brand consistency, production, and distribution of all university publications, collateral, and electronic media.
Prepares a variety of talking points, briefs, fact sheets, letters, presentations, and publications for the president and executive team as needed.
Develops and enhances relationships with local media representatives, public officials, and OSU A&M personnel.
Completes all mandatory training and professional development each year.
Performs other duties as assigned.