Senior Director of Communication & Marketing – Oklahoma State University OKC

Oklahoma City, OK • Full-Time

Job Summary

Faculty Appt Period:

OSU-OKC marketing efforts are committed to a) enhancing the brand, reputation and value of OSU-OKC and b) increasing enrollment of new students and retention of existing students. Marketing and Communication efforts are all encompassing and may include multi-media, multi-platform and campaigns that employ both digital and social media marketing as well as traditional techniques and elements. The mix could include but is not limited to or required to include: digital marketing and remarketing; Web; geo-targeting; email; radio; text; TV and print advertising; English language and Spanish language advertising; partnerships; streaming audio and video services; and electronic and traditional billboards. Strategy and tactics are drive and continuous improved by #poweredbyhumanity.

Job Function

Lead and serve the Marketing and Communications Office. Develops, implements and guides the OSU-OklahomaCity Brand marketing and public relations strategies and enrollment, retention and persistency marketing strategy, including administration of campus wide advertising, conference services, inclusive of non-credit educational and /or community events, marketing and media placement. Oversees the institution’s efforts to research, write ,and publish articles, newsletters/magazines, press releases, and other special assignments for internal and external publications. The over-riding focus ofall efforts is on increasing enrollment and visibility of OSU-OKC in the community.Interface with the OSU-OKC Executive Team.

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