Regional Communications Director – American Red Cross

Tulsa, OK • Full-Time • Bachelor's Degree Required


Job Description

Serve as an important component of the American Red Cross regional team. Determine the communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with the division communications director, Field Marketing, Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Health and Safety, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers. Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.


Responsibilities

  • Strategy: In collaboration with the regional executive and division communication director, determine and execute a strategic communications plan that is aligned with enterprise-wide communications and marketing strategies, that supports service delivery and revenue generation efforts across all lines of business.

  • Media Relations and Social Engagement: Work with regional executive and division communications director to develop and execute determined media relations and social media strategy, including social media platform maintenance, media contact management, news release distributions, pitching, etc.

  • Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate. May be required to serve as a Red Cross spokesperson.

  • Train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy.

  • Monitor and analyze public relations and social engagement data.

Public Affairs and Crisis Communications

  • Support regional, divisional, and potentially national, disaster public affairs activities. Provide training and guidance to regional disaster public affairs spokespersons and volunteers.

  • May be required to serve as a spokesperson, deploy to support disaster response operations outside of home region, or may be tasked to conduct public affairs volunteer training and development across the division.

  • Develop and implement crisis communications strategies in collaboration with regional executive and division communications director.

Internal Communications:

  • Collaborate with regional executive to develop and implement internal communications strategies and initiatives.

Management:

  • Ensure delivery of direct report(s) performance goals, daily activities, and manage achievement. Build volunteer engagement.


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