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Publications Specialist - Oklahoma Farm Bureau

Oklahoma City, OK • Full-Time


Primary Purpose: Under the direction of the Vice President of Communications & Public Relations, manage print publications and electronic communications properties for Oklahoma Farm Bureau while providing technical and creative support in the department to promote the organization’s activities and the image of Oklahoma agriculture. This position will be approximately 60% written/verbal communication and 40% graphic design support.


Essential Duties and Responsibilities

  • Effectively write clearly and informatively using Associated Press style standards to produce feature stories, news articles, website content, press releases, marketing copy, social media messaging and more

  • Proofread and edit written and designed products to ensure all communications are accurate and free of spelling, grammatical and factual errors

  • Brainstorm, source and develop story ideas from across Farm Bureau, agriculture and beyond to generate feature stories, news stories, updates and other content for the organization’s print publications

  • Design and lay out print publications – including magazines, newsletters – using text, graphics and photos to create informative and eye-catching designs

  • Coordinate the printing of publications and marketing collateral for the organization

  • Manage OKFB’s weekly email newsletter and develop other email newsletters and marketing platforms to share organizational activities and messaging with members and non-members

  • Maintain and build mailing and contact lists for print and electronic communications delivery, including mailing address and email address lists

  • Design and lay out marketing and communications products for print and digital delivery, including brochures, handouts, pamphlets, handbooks, guides and more

  • Assist county Farm Bureaus with print materials and publications support

  • Provide graphic design support for the creating of graphics, logos and graphic treatments.

  • Shoot and edit photos to appear in publications, on websites, on social media and in other mediums

  • Update and assist with management of organizational websites, social media platforms and other electronics communications properties

  • Conduct basic research and share findings on a variety of topics, including agriculture production information, industry best practices and other topics, as directed.

  • Collaborate to develop marketing and communications pieces pertaining to issues and topics current and important to the organization and agriculture industry

  • Work collaboratively and creatively with department staff to conceptualize, develop and produce communications products to accomplish departmental and organizational goals

  • Meet with internal team and, with a positive attitude, adjust work product to fit goals and objectives

  • Ensure adherence to brand standards and guidelines 18. Travel, as needed, to cover stories, events and programs


Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and/or Experience

Bachelor’s degree or other four-year degree from accredited university in Agricultural Communications, Journalism, Communications, Design, Marketing or Related Field. Two or more years of work or equivalent experience working with publications, communications, public relations or graphic design is preferred. Candidates may be requested to provide a portfolio of work samples.

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