River Falls, WI • Full-Time • Bachelor's Degree Required
The University of Wisconsin-River Falls is seeking an experienced Public Relations/Media Relations specialist to join the University Communications and Marketing (UCM) office. Under the general direction of the Director of University Communications and Marketing, this position serves as the Public Relations Specialist for campus and is responsible for advancing the UW-River Falls brand, disseminating institution-related publicity to foster positive public opinion and communicating compelling stories about UW-River Falls. As it relates to public-facing communication for the UWRF Chancellor, including development of time-sensitive messaging and community relations, this position will report to the Chancellor.
Public Relations (45%)
Develop public relations strategy to align with UW-River Falls mission, vision and strategic plan.
Oversee public relations efforts and campaigns to maintain favorable public and stakeholder views of UWRF.
Serve as institutional spokesperson when necessary.
Ensuring stories and information are effectively communicated to internal and external audiences: prospective students, alumni, donors and local communities.
Build positive relationships with external constituencies, including elected officials and civic organizations.
Media Relations (35%)
Develop and maintain relationships with state and local news media.
Initiate, write, edit and pitch media coverage story ideas that demonstrate the value and impact of a UW-River Falls education, working in partnership with campus communications and marketing offices to identify unique and distinct programs.
Help maintain UWRF’s image and identity in the traditional media as well as on social media.
Track media coverage of UWRF.
Approve all press releases and media advisories. Manage on-campus media events. Coordinate with the Chancellor’s Office all media requests involving interviews with the Chancellor. Prepare briefing materials and related content in advance of interviews.
Crisis Communication (20%)
Serve in partnership with UCM Director/Public Information Officer to prepare timely and accurate communication for internal and external audiences in the event of a campus emergency.