Public Relations & Marketing Specialist – Virginia State University

Petersburg, VA • Full-Time • Bachelor's Degree Required


Purpose: The Content Manager/Writer will serve as the lead content writer and editor for the College of Agriculture – Marketing & Communications Department by developing marketing and communications materials and to assist with the college’s public relations program.

Virginia State University is an Executive Level Branch agency. In accordance with Governor Ralph Northam’s mandate, by Article V, Sections 1 and 7 of the Constitution of Virginia, and by §2.2-103 of the Code of Virginia all Executive Branch Employees and state contractors who enter the workplace or who have public-facing work duties must disclose their vaccine status to the designated agency personnel. Virginia State University requires all faculty, staff, and students to be vaccinated for COVID-19, unless there is an approved medical or religious exemption. Continued employment is contingent on compliance with the University’s COVID-19 guidelines.

Duties & Responsibilities: The Content Manager/Writer is responsible for preparing: social media and blog posts, web copy, public service announcements, photo captions and reports announcing and promoting Extension and Research programs and events, including the documentation of program successes. Ensures articles, manuals, proposals, and other publications meet style, formatting, and general quality standards. Works with the Director of Marketing and Communications to plan, develop, edit and disseminate and coordinate the production of approximately four annual magazine-style publications. Work with designer to see projects through the printing and or electronic distribution processes. Writes feature stories for these publications and solicits stories from colleagues, which would require editing. Adheres to COA brand guidelines and appropriate writing styles (AP, MLA, etc.) and ensures documents are grammatically correct. Self-identify story/news ideas. Serves as primary editor for COA materials.

Minimum Qualifications:

A bachelor’s degree in English, Journalism, Mass Communications, Public-Relations, Journalism or closely-related field or an equivalent combination of education and experience. Applicants MUST have considerable amount of demonstrated experience working with news/media or in advertising or similar creative customer service industry. Excellent organizational skills and attention to detail. Edits publications according to specifications for style, tone, and length, while also ensuring correct use of grammar, punctuation, and spelling. Demonstrated ability to communicate in various writing styles in writing for and posting to Facebook, Twitter & Instagram. Understanding of journalism, media relations and information-campaign development. Superior experience in editorial/editing original works. Proficient with Microsoft Office Suite, Adobe Acrobat, and writing in AP Style. Demonstrated ability to communicate effectively both written/orally.


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