Personal Brand Strategy Bootcamp – CaptivatingCo

Stowe, VA • Networking • Career Development


What do I want to stand for in this world? What is the most meaningful way to spend my life and career? What is it that sets me apart? For many, these questions can cause a great deal of stress, heartburn, and anxiety.


Finding your voice and defining what you stand for can be hard, nerve-wracking, and overwhelming. But research shows that leaders who can clearly communicate their purpose and value will be more effective in building trust with teams, earning buy-in from supporters, and attracting the right opportunities for growth. That’s where we come in. This bootcamp is an energizing and impactful experience that creates the space for senior executives and entrepreneurs to explore, articulate and mobilize their personal brand identity, so they can confidently present that to the world and achieve their goals.


Who Should Attend?

The bootcamp is right for entrepreneurs and leaders who want to:

  • Confidently and concisely describe who you are and what you stand for

  • Build greater connections to advance your career

  • Present yourself authentically to inspire buy-in and trust

  • Learn how to connect your story to your company’s overall vision

  • Find your voice and take ownership over your own narrative

Course Overview & Outcomes Over the course of two live sessions, this virtual course will guide you through the key elements of building a powerful personal brand so you can create your own strategy and get real-time feedback from an expert guide and executive peers throughout the process. You will leave with a workshopped version of your brand identity toolkit and a personalized action plan for how to put this into practice to begin achieving your stated goals. Specifically, we will cover the following topics & activities together:


Setting the Stage:

  • What is a personal brand, and why does it matter?

  • Real-life Examples: Lessons learned and best practices from those who do this best.

  • The Framework: Deep dive into the key elements of CaptivatingCo’s 3-P’s brand toolkit.

Goal Setting & Activation: Tangible ways to mobilize and achieve your goals. Program Fees & Registration The full cost for the program is $1,500 per participant and includes 5 hours of live training, 3 worksheets, group and breakout dialogue with your peers, and a round of feedback and review by your guide. Discounts and scholarships are available.


See attachment for more information!


Personal Branding Bootcamp Overview (1)
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