Marketing Specialist – Featherlite Trailers

Cresco, IA • Full-Time • Bachelor's Degree Required

The Marketing Specialist is responsible for promoting brands to dealerships and retail customers of quality aluminum trailers across North America. Serves as the internal and external voice for our product offering, working with outside vendors, internal departments, and customers.

Develops and facilitates activities and strategies that will be applied during the customer experience at point of sale, dealer marketing activities, consumer, and trade events, and during direct to consumer marketing. Possess a unique blend of business and technical savvy, enjoys spending time in the market to gain a complete understanding of the user experience, and discovers innovative solutions for the broader market.

Communicates effectively with all areas of the Company, such as engineering, production, finance, and sales teams to define the go-to-market strategy. Providing understanding with regards to product positioning, key benefits, and target customers.

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