Marketing Manager – Kansas Department of Wildlife, Parks and Tourism

Pratt, KS • Full-TimeBachelor’s Degree Required

The incumbent will be responsible for developing, implementing, and tracking marketing strategies and activities for KDWPT’s programs, services and products; Collaborating with agency staff to determine marketing priorities and coordinate details of the programs, services, and products being promoted, including target audience identification, key messaging, available budget, deliverables timeline, and benchmarks for determining ROI;

Ensuring that marketing activities: 

  • Help achieve desired business outcomes as outlined by executive management staff  Are consistent with KDWPT’s brand and tone

  • Promote, enhance, and protect KDWPT’s reputation

  • Align with KDWPT’s R3 Mission of Recruiting, Retaining, and Reactivating participants in outdoor recreation, and, are representative and inclusive of Kansas’ diverse constituency.

Managing relationships with, and overseeing the work of, contracted marketing and advertising agencies, external vendors, contract employees, and other independent consultants related to advertising and marketing;

Regularly measuring, reviewing and reporting on the progress of marketing activities to the Chief of Public Affairs and other executive management staff; And, managing promotional photo and video shoots.

BENEFITS: Beginning annual salary, $60,000 – $64,000; group health and life insurance; retirement; optional deferred compensation, dental and vision options; holidays; and sick, vacation, and parental leave.

MINIMUM REQUIREMENTS: Bachelor’s degree in marketing, advertising, communications, public relations, or a closely related field and five years of experience in marketing or any combination of training and experience which provide the required skills, knowledge and abilities. The successful candidate must possess a high degree of professionalism, be self-reliant and a self-starter to meet job responsibilities with minimal supervision, and must have skills in strategic planning, organization, and effective communication. The successful candidate must possess a valid driver’s license and pass a background check.

NECESSARY SPECIAL REQUIREMENTS: Experience with social media, digital and print communications, Adobe Creative Cloud products, content management systems related to websites, email marketing platforms, and mobile apps preferred. Experience in outdoor recreation and/or natural resource conservation or a closely related industry preferred.

See the attachment to learn more!

Marketing Mgr 2021
PDF • 137KB

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