Kansas City, MO • Full-time • Bachelor's Degree Required
Summary and Objective:
This position will exercise significant discretion and independent judgement while responsible for increasing the awareness of AFA among students interested in agricultural careers, collegiate professionals in agricultural colleges and industry executives. This awareness will lead to increased student applications for the various AFA programs and increased alumni and industry support of the AFA mission. The director will manage a team of marketing professionals who work together to support AFA’s growth, and the director will serve on the leadership team of the organization to help inform the vision and strategies of AFA.
Lead development of a public relations and event strategy that extends the reach of AFA with executives across the various verticals in agriculture to generate prospective leads for development team to nurture to support fundraising and volunteer efforts.
Oversee efforts to collect stakeholder feedback regarding various AFA initiatives, analyze for insight, communicate across the organization, and ensure action is taken as appropriate.
Establish metrics, both leading and lagging indicators, to evaluate all marketing activities and monitor and report results.
Lead and coach a marketing team to provide strategic value to the entire organization and produce results associated with awareness. Effectively plan and oversee the work produced to ensure sustainable execution. Also provide strategic counsel to team members as they execute various initiatives.
Sponsor the development of an extensive influencer marketing program to expand the awareness of AFA among influencers including students, collegiate professionals and industry. This position will take a lead role on how to maintain relations with colleges for referral purposes.
Collaborate with development team to construct a lifelong AFA journey that supports the deployment of an enriching student experience that leads to increased engagement of AFA alumni throughout their career in agriculture.
Develop thought-leadership content and brand messaging that effectively communicates the value of AFA to various stakeholders in ways that are engaging, memorable and share worthy.