Yoakum, TX • Full-Time • Bachelor's Degree Required Do you hate seeing typos, uninteresting social media posts, and boring marketing tactics? If you’re an equestrian and marketer, we need someone passionate about writing, skilled with social media and email marketing, and has an eye for graphic design. Work for one of the most respected brands in the western industry and create various marketing materials to engage and resonate with our audiences. We believe great things happen when driven people come together to celebrate something they love doing, so if this sounds like you – apply today.
The Position
The Marketing Coordinator should be a tech-savvy professional who’s knowledgeable and passionate about the equine industry, omnichannel marketing, and analytics. This position must be done in the office; however, a hybrid position would be considered if you live within 1.5 hours of Yoakum, Texas.
Social/Digital
Write, develop, and strategize online content production and scheduling
Develop assets for all brands using Canva or Photoshop to support social media, website education initiatives, and the dealer network
Execute the social media calendar across all relevant platforms
Create and monitor advertising and lead generation
Create and manage contests
Provide help and responses to rider comments on all platforms
Analyze data to study consumer behavior and content performance
Stay up to date with the latest digital technologies and social media trends
Identify opportunities
Manage content creators – review content, ensure deliverables by deadline, post and distribute
Email Marketing
Write engaging copy and create consumer email marketing campaigns based on the specified content calendar and objectives
Dotdigital platform
Website Blog and Content Pages
Create pages using the Magento platform while implementing SEO tactics
Endorsees and Brand Ambassador Communications
Field communication with endorsees and brand ambassadors to meet content calendar objectives
Photoshoot Support
Place product orders, assist in tack preparation and tack return from shoots
Donation and Sponsorship Requests
Field initial email requests
Education Requirements
Bachelor’s degree in marketing, communications, or equivalent related experience
Requirements
2+ years of marketing-related experience with emphasis on writing, social media, and email marketing strategy
Portfolio with a range of work examples – writing, social media, email, graphic design
Above-average knowledge of social media platforms, advertising, SEO, and Google Analytics
Copywriting and knowledge of AP Style preferred
Layout and graphic design principles
Experience with Canva, Photoshop, Sprout Social, InDesign
Equine experience in western disciplines
Excellent communication skills – written, verbal, presentation, and interpersonal
Skills needed for success
Creative
Highly organized
Ability to multi-task and prioritize accordingly
Determined to think through projects and problem solve
Motivated self-starter with a positive attitude
A passion for creating outstanding work, which includes a high attention to detail
Schedule
40 hours per week
Monday – Friday 8 am – 5 pm
In office; hybrid may be considered if candidate lives within 1.5 hours of Yoakum, Texas
Benefits
Paid time off
Health insurance
Dental Insurance
Vision insurance
Life insurance
401(k) and matching
Employee discount
Flexible spending account
Health savings account
To apply, please visit https://app.ofthewest.co/job/yoakum-texas-full-time-marketing-coordinator/