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Marketing Coordinator – Circle Y Saddles

Yoakum, TX • Full-Time • Bachelor's Degree Required Do you hate seeing typos, uninteresting social media posts, and boring marketing tactics? If you’re an equestrian and marketer, we need someone passionate about writing, skilled with social media and email marketing, and has an eye for graphic design. Work for one of the most respected brands in the western industry and create various marketing materials to engage and resonate with our audiences. We believe great things happen when driven people come together to celebrate something they love doing, so if this sounds like you – apply today.

The Position

The Marketing Coordinator should be a tech-savvy professional who’s knowledgeable and passionate about the equine industry, omnichannel marketing, and analytics. This position must be done in the office; however, a hybrid position would be considered if you live within 1.5 hours of Yoakum, Texas.


  • Write, develop, and strategize online content production and scheduling

  • Develop assets for all brands using Canva or Photoshop to support social media, website education initiatives, and the dealer network

  • Execute the social media calendar across all relevant platforms

  • Create and monitor advertising and lead generation

  • Create and manage contests

  • Provide help and responses to rider comments on all platforms

  • Analyze data to study consumer behavior and content performance

  • Stay up to date with the latest digital technologies and social media trends

  • Identify opportunities

  • Manage content creators – review content, ensure deliverables by deadline, post and distribute

Email Marketing

  • Write engaging copy and create consumer email marketing campaigns based on the specified content calendar and objectives

  • Dotdigital platform

Website Blog and Content Pages

  • Create pages using the Magento platform while implementing SEO tactics

Endorsees and Brand Ambassador Communications

  • Field communication with endorsees and brand ambassadors to meet content calendar objectives

Photoshoot Support

  • Place product orders, assist in tack preparation and tack return from shoots

Donation and Sponsorship Requests

  • Field initial email requests

Education Requirements

  • Bachelor’s degree in marketing, communications, or equivalent related experience


  • 2+ years of marketing-related experience with emphasis on writing, social media, and email marketing strategy

  • Portfolio with a range of work examples – writing, social media, email, graphic design

  • Above-average knowledge of social media platforms, advertising, SEO, and Google Analytics

  • Copywriting and knowledge of AP Style preferred

  • Layout and graphic design principles

  • Experience with Canva, Photoshop, Sprout Social, InDesign

  • Equine experience in western disciplines

  • Excellent communication skills – written, verbal, presentation, and interpersonal

Skills needed for success

  • Creative

  • Highly organized

  • Ability to multi-task and prioritize accordingly

  • Determined to think through projects and problem solve

  • Motivated self-starter with a positive attitude

  • A passion for creating outstanding work, which includes a high attention to detail


  • 40 hours per week

  • Monday – Friday 8 am – 5 pm

  • In office; hybrid may be considered if candidate lives within 1.5 hours of Yoakum, Texas


  • Paid time off

  • Health insurance

  • Dental Insurance

  • Vision insurance

  • Life insurance

  • 401(k) and matching

  • Employee discount

  • Flexible spending account

  • Health savings account

To apply, please visit

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