Amarillo, TX • Full-Time • Bachelor’s Degree Required
The Marketing Coordinator works with Marketing Strategists to strategize and implement cost-efficient and effective marketing campaigns with various departments and program managers. The Coordinator will focus on implementation, management, and analytics for marketing tactics to promote AQHA shows, events and programs. This position will also have a primary role in supporting AQHA digital marketing and social media initiatives.
Roles and Tasks:
Create and implement the tactical elements execution of strategic plans through specific initiatives to meet the objectives of the strategy.
Oversee the delivery of projects and adjust as necessary to ensure they are delivered to specifications and high standards.
Implementation of annual strategic plan/playbook and deliverables including some or all the following:
Primary research – conducting surveys and focus groups.
Secondary (online) research
Media planning – digital and traditional media
Analytic Project management
Ensuring that creative projects meet strategic guidelines provided.
Managing and ensuring plan execution and reporting is completed according to project timelines.