Remote • Full-Time
FBN is seeking a Marketing Campaigns Manager who will embody the company spirit of putting Farmers First® and act as a key internal advocate for the customer. You’ll develop a 360, holistic view of the member experience, focusing primarily on customers who are in the middle of FBN’s sales funnel. You’ll be responsible for documenting the current member journey and building an integrated campaign roadmap that drives attachment, provides cross-selling opportunities, encourages product and data engagement, and, ultimately, results in retention and advocacy.
You’ll be a partner on new business initiatives, product launches, and international market entries, ensuring that projects emphasize FBN’s brand promise and value proposition. You’ll work to identify gaps that create friction or decrease adoption, leveraging your partnerships across the organization to build solutions that result in an exceptional customer experience. You’ll work closely with the Product and Sales to unearth customer insights, using them in innovative ways across channels to attract new leads and convert them into members.